Music Business Music Entrepreneurship Music Marketing

Music Marketing Tips – Part 2: Increase Purchase Frequency

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We all know that very few people actually buy music these days.  You do know this right?   If you’re waiting to make a palpable amount of money from from Spotify, Apple or Pandora streams… you are sadly going to be waiting a long time. This 3-part series will provide marketing tips that help you sell. The reality […]

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Music Business Music Entrepreneurship Music Marketing

Music Marketing Tips – Part 1: Increase Your Fanbase

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The internet is a veritable treasure trove of information, but at the core of it all are three key principles to increasing your income and at the foundation is – increase your fanbase. Post courtesy of Cyber PR These principles are fairly basic, and critically important. The Three Ways to Increase Your Income: 1. Increase your number of clients (fanbase). 2. Increase […]

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Music Entrepreneurship Music Marketing

The Complete Guide to Email Marketing for Musicians

Email Marketing for Musicians

Guest post by Jon Ostrow on Jun 29, 2016 in: Music Marketing & Promotion While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes […]

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Music Entrepreneurship Music Marketing

17 Tips for Writing Email Marketing Copy that Converts

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17 Tips for Writing Email Marketing Copy that Converts Guest Post by Sharon Hurley Hall on February 2, 2018 Are you writing email marketing copy that’s just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to create high-converting copy. The good […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube To Assign ISNI IDs To All Musicians, Songwriters

YouTube ISNI IDs

YouTube has signed on to the global International Standard Name Identifier (ISNI) initiative which assigns an ID to every creator, It is designed to make identification and therefore payments more accurate. YouTube is the first ISNI registration agency in the music space. YouTube has become a Registration Agency for the International Standard Name Identifier (ISNI), the […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube Moves All Subscribers To Official Artist Channels

YouTube for Artists Official Channels

YouTube launched Official Artist Channels last year to make it easier for fans to find content from their favorite artists by uniting official videos, live performances, individual songs and albums all under one channel. YouTube has now announced the mandatory consolidation of all an artist’s subscribers under an Official Artist Channel. If a fan is subscribed to […]

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Music Business Music Entrepreneurship Music Technology

Streaming Music Payment Rates Drop 9%, Apple Music Gains

Logos of streaming music providers

Musician and artists advocate David Lowery has been sharing an analysis of the streaming royalties that he receives as the principle songwriter and leader of Cracker and Camper Van Beethoven since 2014.  Every year they offer an important snapshot of trends that effect all artists and rightsholders. Guest Post By David Lowery of The Trichordist   We first did […]

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Music Business Music Entrepreneurship

Bono On Chance The Rapper, Going DIY, Spotify Payouts and How Streaming Made Him A Better Songwriter

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In a wide ranging interview with Rolling Stone, Bono shared his perspectives on the modern music industry. For a man that can afford to never sing another note in his life,  the U2 frontman showed a surprising grasp of the limitations and opportunities presented to all musicians by streaming and the direct to fan era. Guest […]

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Music Entrepreneurship Music Marketing

For Online Music Success, Keep The Theory Of 22 In Mind

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If social media is indeed the new word of mouth, then it is important to keep in mind the ‘rule of 22’ (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid missteps. Guest post by Bobby Owsinski of Music 3.0 […]

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Music Business

Billboard Has NOT Decided To Include YouTube Plays In Chart Calculations [UPDATE]

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Despite a widely circulated report that YouTube plays would be added to Billboard’s chart calculations, no firm decision has been made, industry sources tell Hypebot. In fact, given the backlash, it may not happen at all. A reported decision to add YouTube plays, including user generated videos, to Billboard’s chart calculations, drew heavy backlash yesterday from […]

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