Category: Music Entrepreneurship

Music Entrepreneurship Music Marketing

For Online Music Success, Keep The Theory Of 22 In Mind

social-media-michael-pickering-music

If social media is indeed the new word of mouth, then it is important to keep in mind the ‘rule of 22’ (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid missteps. Guest post by Bobby Owsinski of Music 3.0 […]

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Music Business Music Entrepreneurship

Record Labels Are (Kind Of) Dead. Long Live Label Services!

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As the role and relevance of record labels has changed over time, new opportunities have also emerged in the music business, something which these two ex-major label guys are using to their advantage – and helping out their clients in any way they can along the way. Guest post by Glenn Peoples, Music Insights and Analytics […]

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Music Entrepreneurship Music Marketing

8 Creative Techniques For Promoting Your Music On Spotify

As Spotify continues to gain popularity among music consumers, it has become an important platform from which artists market and share their music. Here we look at eight creative ways artists can promote their music on the streaming service. Guest post by Ta’Rikah Jones of the Symphonic Blog Spotify is becoming increasingly popular among streaming users. We’ve discovered […]

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Music Business Music Entrepreneurship Music Technology

Music And Technology: 4 Disrupters You MUST Pay Attention To

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As the music industry continues its second year of promising recovery following the disruption of the digital marketplace and embraces streaming as the dominant form of music consumption, the question is already being raised – what technology will be the next industry disruptor. Guest post by Sergey Bludov, Senior Vice President of Media and Entertainment Practice at DataArt […]

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Live Performance Music Entrepreneurship

Why Every Musician Should Be Playing More House Concerts

house -concert1-michael-pickering-music

While the dream of many aspiring musicians may be playing a packed stadium, getting to that point is a lengthy process, and playing any official venue, even a small one, has countless other expenses and challenges built in, one of the many reasons a house concert can seem so appealing. Guest post from the ReverbNation Blog […]

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Music Entrepreneurship Music Marketing Music Technology

YouTube Adds Restrictions To External Links In Videos

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YouTube no longer allows creators to add external links unless they are part of its official YouTube Partner program. The change, apparently made to curb outward linking abuse, is a blow to musicians just starting to build their channel following. It also affects creators who prefer to have no ads on their channel, or who […]

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Music Entrepreneurship Music Marketing

DIY – PR Tips For Musicians, Bands

Without the financial resources available to spend major cash on your PR, DIY promotion on next-to-no budget presents a significant obstacle to artists. Here we look at some helpful tips for artists and bands to help them better overcome said obstacle. Guest post by Zac of ZingInstruments As a musician or band without the funds for an agent […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies

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Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. […]

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Music Business Music Entrepreneurship

3 Positive Ways To Use Community Involvement To Boost A Career In Music

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Having a strong community connection at your back can do wonders for bolstering your career in the music business. Here we specifically look at the power of local community, whether its a tiny town or a major city, and how to take advantage of the opportunities right in front of you. Guest post by Angela Mastrogiacomo of […]

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