Category: Music Marketing

Live Performance Music Marketing Music Technology

How College Students Discover and Consume Music

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College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just $4.99 to drive sign-ups. Allison Ullrich, Manager, College & Lifestyle Marketing at The Orchard shares key insights into the listening habits of this key demographic. Guest Post […]

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Music Business Music Entrepreneurship Music Marketing

3 Pillars Of A Successful Artist Brand

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While some artists may be uncomfortable with the notion, an artist is a brand whether they like it or not. Outlined here are the three main pillars which can make or break the success of any given artist’s brand. Guest post by Bobby Owsinski of Music 3.0 One of the problems with the process of developing an artist […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Next Big Sound Adds Social Media and Streaming Data Notifications

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The sheer quantity of noise on social media can make effective data tracking a challenge for any artist or manager, and keeping handle on it can often seem like a full time job. Here we look at how to set up a notification system that allows you to avoid missing anything on your social media […]

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Music Entrepreneurship Music Marketing Music Technology

Instagram Adds “Go LIVE With A Friend” And It’s Perfect For Direct Artist To Fan Engagement

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Instagram has added the ability to add a guest to a live stream; and it provides the perfect free platform for direct artist to fan engagement. “Go LIVE With A Friend” launches today for some and will rollout globally to all Instagram users in the coming months.  Instagram had added “Go LIVE With A Friend.” […]

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Music Entrepreneurship Music Marketing Music Technology

Great Instagram Practices For Indie Artists

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While the importance of Instagram can be elusive or confusing for some, the platform relevance in the music industry is undeniable. Using the platform effectively can be a challenge for many indie artists, so we here look at some of the best practices to employ in order to get the most out of the platform. […]

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Music Business Music Entrepreneurship Music Marketing

Taylor Swift Turned Right Said Fred’s Body-Positive Hit Into A Revenge Fantasy: Here’s How

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In this article Ian Temple deconstructs and analyzes the musical similarities between T-Swift’s latest single “Look What You Made Me Do” and Right Said Fred’s hit 1992 classic “I’m Too Sexy For My Shirt” Guest post by Ian Temple of Soundfly’s Flypaper Here’s a music-theory analysis of Taylor Swift’s “Look What You Made Me Do” and Right Said […]

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Live Performance Music Business Music Entrepreneurship Music Marketing Music Technology

New Music Degrees and Certificates at CCA

This past Friday, August 25, 2017 was an extraordinary day. This day marked my 2nd anniversary working at the Community College of Aurora in Aurora, CO. On this day, our esteemed Curriculum Committee approved my first two Music and Entertainment Entrepreneurship Program CTE Certificates and A.A.S. Degrees: Music and Entertainment Entrepreneurship Program (MEE) Initial Certificates […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

The Indie Musician’s Guide To Digital Distribution

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Guest Post By Budi Voogt, founder of Heroic Recordings, artist manager and author of The SoundCloud Bible. This article will help you overcome the difficult subject that is digital music distribution. Want to know how to choose from the great amount of different distributors, figure out which one is best for you and make sure that […]

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Music Entrepreneurship Music Marketing Music Technology

Key Principles To Viral Videos

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It’s the dream of every artist to have a video that (for the right reasons) goes viral, and while it’s difficult to take any action that will ensure this happens, there are at least several widely accepted principles on how to make it that much more likely. Guest post by Bobby Owsinski of Music 3.0 Everyone would love […]

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Music Business Music Entrepreneurship Music Marketing

3 Tips For Getting Your Mailing List To Stand Out

Here we take a lesson in music marketing done right, and pick up three valuable tips on getting you mailing list to stand out from the crowd while not alienating fans with excessive pleas to buy stuff. Guest post by Angela Mastrogiacomo from ReverbNation You know when you’re mindlessly browsing your inbox and you come across something that […]

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