Category: Music Marketing

Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies

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Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. […]

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Music Business Music Marketing Music Technology

Austin Welcomes New Short Run Vinyl Pressing Plant

Further evidence that the return of vinyl is as strong as ever, the city of Austin will soon see a new vinyl pressing plant known as Gold Rush Vinyl – this is good news for indie acts who often have lengthy waits when ordering their music on vinyl. Guest post by Bobby Owsinski of Music 3.0 I guess […]

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Music Entrepreneurship Music Marketing

4 Ways The Right Social Media Tools Can Save You Time, Money

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Having a robust social media presence has become essential for any independent DIY artist, but trying to be on all of them can be a taxing drain on already precious time and energy. Here we look at how to to use social media strategically in order to see the maximum return on investment. Guest post […]

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Music Business Music Marketing Music Technology

Spotify For Artists Adds Multiple Logins, Access Levels For Team Members

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Artists have teams, even if it’s just other band members, they need access to their Spotify For Artists account and data. Last week the top music streamer made that much easier to manage, adding multiple logins and three levels of user access. Spotify For Artists’s Justin Belmont shares how Team Access works: To get started, […]

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Music Entrepreneurship Music Marketing Music Technology

How To Promote Music On Spotify Using ‘Behind The Scenes’ Playlists and Commentary Tracks

CD Baby’s Chris Robley shares a seldom used strategy to promote music on Spotify and other streaming services: the recording and sharing of commentary tracks in a ‘behind the scenes’ playlist.   Guest post by Chris Robley of CD Baby’s DIY Musician Give your fans on Spotify a glimpse behind the curtain with “bonus content” playlists. This year marks […]

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Live Performance Music Marketing Music Technology

How College Students Discover and Consume Music

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College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just $4.99 to drive sign-ups. Allison Ullrich, Manager, College & Lifestyle Marketing at The Orchard shares key insights into the listening habits of this key demographic. Guest Post […]

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Music Business Music Entrepreneurship Music Marketing

3 Pillars Of A Successful Artist Brand

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While some artists may be uncomfortable with the notion, an artist is a brand whether they like it or not. Outlined here are the three main pillars which can make or break the success of any given artist’s brand. Guest post by Bobby Owsinski of Music 3.0 One of the problems with the process of developing an artist […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Next Big Sound Adds Social Media and Streaming Data Notifications

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The sheer quantity of noise on social media can make effective data tracking a challenge for any artist or manager, and keeping handle on it can often seem like a full time job. Here we look at how to set up a notification system that allows you to avoid missing anything on your social media […]

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Music Entrepreneurship Music Marketing Music Technology

Instagram Adds “Go LIVE With A Friend” And It’s Perfect For Direct Artist To Fan Engagement

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Instagram has added the ability to add a guest to a live stream; and it provides the perfect free platform for direct artist to fan engagement. “Go LIVE With A Friend” launches today for some and will rollout globally to all Instagram users in the coming months.  Instagram had added “Go LIVE With A Friend.” […]

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