Category: Music Technology

Music Business Music Entrepreneurship Music Technology

Music And Technology: 4 Disrupters You MUST Pay Attention To

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As the music industry continues its second year of promising recovery following the disruption of the digital marketplace and embraces streaming as the dominant form of music consumption, the question is already being raised – what technology will be the next industry disruptor. Guest post by Sergey Bludov, Senior Vice President of Media and Entertainment Practice at DataArt […]

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Music Entrepreneurship Music Marketing Music Technology

YouTube Adds Restrictions To External Links In Videos

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YouTube no longer allows creators to add external links unless they are part of its official YouTube Partner program. The change, apparently made to curb outward linking abuse, is a blow to musicians just starting to build their channel following. It also affects creators who prefer to have no ads on their channel, or who […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies

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Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. […]

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Music Business Music Technology

New Spotify Songwriter Lawsuits, Legal Filings Threaten Streaming Driven Music Industry Recovery

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The recorded music industry is in the midst of a renaissance thanks to revenue from a single source – streaming. But a growing string of lawsuits filed by songwriters and publishers, and an aggressive new legal tactic by Spotify, threatens the company’s pending IPO and could derail the industry’s delicate recovery. Over the last year, […]

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Music Business Music Technology

Facebook Offering Labels, Publishers “Hundreds Of Millions Of Dollars” For Music Rights

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Facebook is offering major record labels and music publishers millions of dollars for limited rights to their catalog, according to a new report. The offer comes alongside efforts by the social network to create its own content ID system and ongoing licensing talks with music industry. Guest Post Via Hypebot Facebook is offering major record […]

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Music Business Music Marketing Music Technology

Austin Welcomes New Short Run Vinyl Pressing Plant

Further evidence that the return of vinyl is as strong as ever, the city of Austin will soon see a new vinyl pressing plant known as Gold Rush Vinyl – this is good news for indie acts who often have lengthy waits when ordering their music on vinyl. Guest post by Bobby Owsinski of Music 3.0 I guess […]

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Music Business Music Marketing Music Technology

Spotify For Artists Adds Multiple Logins, Access Levels For Team Members

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Artists have teams, even if it’s just other band members, they need access to their Spotify For Artists account and data. Last week the top music streamer made that much easier to manage, adding multiple logins and three levels of user access. Spotify For Artists’s Justin Belmont shares how Team Access works: To get started, […]

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Music Entrepreneurship Music Marketing Music Technology

How To Promote Music On Spotify Using ‘Behind The Scenes’ Playlists and Commentary Tracks

CD Baby’s Chris Robley shares a seldom used strategy to promote music on Spotify and other streaming services: the recording and sharing of commentary tracks in a ‘behind the scenes’ playlist.   Guest post by Chris Robley of CD Baby’s DIY Musician Give your fans on Spotify a glimpse behind the curtain with “bonus content” playlists. This year marks […]

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Live Performance Music Marketing Music Technology

How College Students Discover and Consume Music

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College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just $4.99 to drive sign-ups. Allison Ullrich, Manager, College & Lifestyle Marketing at The Orchard shares key insights into the listening habits of this key demographic. Guest Post […]

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