Category: Music Technology

Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube Monetization And Exclusivity: Is It Right For You?

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Here we examine the issue of exclusivity in the world of music and rights management, and what it means to have a single entity working on behalf of your music, whether it’s sync licensing, retail distribution, or monetization on platforms such as YouTube. _________________________________ Guest post by Nicholas Salomone from CD Baby’s DIY Musician YouTube acts in […]

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Music Business Music Technology

New Analysis Calculates, Compares Per Stream Payouts From Major Streaming Platforms

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(Via Hypebot) – Data crunchers Information Is Beautiful caused a stir last year when they waded through data from indie artists to determine the indeterminable – what streaming services actually pay per stream. Now, they’re back with an updated and eye-opening analysis. Trying to figure out exactly how much a streaming service pays per stream is […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Spotify Launches Facebook Style Self-Serve Ad Platform Offering Targeted Placements For Music Marketers, Artists

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Spotify has launched a self-serve ad platform. The audio ads could prove as useful to music marketers as Facebook ads and boosts have.     Via Hypebot _________________________   Spotify has launched Ad Studio, a self-serve audio ad platform. 15 and 30 second ads uploaded to the platform will play in-stream on Spotify’s free tier, […]

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Music Business Music Technology

All Laid-Off SoundCloud Staffers Are Being Offered $10,000 From WeTransfer “To Start Something”

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After 173 SoundCloud employees were laid off a few weeks ago, the outpouring of support led to a “Hire a SoundClouder” Google doc to connect them with new jobs. Now, WeTransfer has shown their respect for the laid-off innovators with the offer of a $10,000 check, with almost no strings attached. (Via Hypebot) ___________________________________________ In […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

An Evolved Music Industry Is Finally Embracing The Value Of Meaningful Relationships

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Stephen Love explains the motivation behind the creation of Socially Driven Music, a reinvention of the global music industry, and how it works to combine evolving technology and social relationships within the music business.   __________________________ Guest post by Stephen Love of Socially Driven Music Everyone loves music. Most people have felt the emotion and visceral reaction to […]

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Music Business Music Technology

Music Pushes to Innovate Beyond Streaming, But Investors Play It Safe: Analysis

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Guest Post By Cherie Hu | July 24, 2017 11:58 AM EDT Getty Images Taking a look at the gap between music accelerators and venture capitalists in 2017. If you’re confused about how exactly music tech is doing in 2017, I don’t blame you. On one hand, some previously dominant music-tech stars are falling prey to money […]

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Music Entrepreneurship Music Marketing Music Technology

8 Creative Approaches To Promoting Your Music With Playlists

playlists

Playlists are the most important way we listen to music today. Industry estimates show that 1 in every 5 plays happens in a playlist across all streaming platforms. That’s a lot of playlists people! Guest Post By: Leticia Trandafir From an artist’s point of view, playlists are a gift to your fans and a powerful promotional tool: Here’s this […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

How to legally post a cover song video on YouTube.

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Posting Cover Songs on YouTube: Music Video Licensing Explained Guest Post By Chris Robley  Cover song videos are hugely popular on YouTube, and making a cover song video is one of the most proven ways to get new listeners and viewers to check out your other songs, including your original material. So let’s say you’ve recorded […]

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Music Entrepreneurship Music Technology

Got Gear And Skills? 8 Ways Musicians Can Make Money With Them [INFOGRAPHIC]

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This infographic originally appeared on the Home Studio Maven blog. If you haven’t made it big with your music yet but you’ve picked up some gear and some skills why not put them to other uses? Using the resources you already have you could create an additional income stream. Sure, it will take a bit of extra […]

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Music Business Music Technology

Streaming services are dominating the way Americans listen to music

One chart shows how streaming services are dominating the way Americans listen to music Via Business Insider Music streaming is winning because of convenience. To put the shift into perspective: Americans logged 284.7 billion on-demand music streams (be it audio or video) in the first six months of 2017, according to recent Nielsen data. If you […]

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