Music Business Music Entrepreneurship Music Marketing Music Technology

Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies

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Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. […]

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Music Business Music Technology

New Spotify Songwriter Lawsuits, Legal Filings Threaten Streaming Driven Music Industry Recovery

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The recorded music industry is in the midst of a renaissance thanks to revenue from a single source – streaming. But a growing string of lawsuits filed by songwriters and publishers, and an aggressive new legal tactic by Spotify, threatens the company’s pending IPO and could derail the industry’s delicate recovery. Over the last year, […]

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Live Performance Music Business

Vivian Campbell Shares Upside Of Music Piracy For Def Leppard

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Coming off a long summer of touring, Def Leppard guitarist Vivian Campbell here weighs in on his twenty-five years in the group, what the experience has been like, and what the band has described as an ‘upside’ to music piracy. Guest post by Shivani Patel om the SymphonicBlog It’s now been 25 years since Vivian Campbell joined Def Leppard, stepping in […]

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Music Business Music Technology

Facebook Offering Labels, Publishers “Hundreds Of Millions Of Dollars” For Music Rights

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Facebook is offering major record labels and music publishers millions of dollars for limited rights to their catalog, according to a new report. The offer comes alongside efforts by the social network to create its own content ID system and ongoing licensing talks with music industry. Guest Post Via Hypebot Facebook is offering major record […]

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Music Business Music Marketing Music Technology

Austin Welcomes New Short Run Vinyl Pressing Plant

Further evidence that the return of vinyl is as strong as ever, the city of Austin will soon see a new vinyl pressing plant known as Gold Rush Vinyl – this is good news for indie acts who often have lengthy waits when ordering their music on vinyl. Guest post by Bobby Owsinski of Music 3.0 I guess […]

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Music Business Music Entrepreneurship

3 Positive Ways To Use Community Involvement To Boost A Career In Music

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Having a strong community connection at your back can do wonders for bolstering your career in the music business. Here we specifically look at the power of local community, whether its a tiny town or a major city, and how to take advantage of the opportunities right in front of you. Guest post by Angela Mastrogiacomo of […]

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Music Entrepreneurship Music Marketing

4 Ways The Right Social Media Tools Can Save You Time, Money

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Having a robust social media presence has become essential for any independent DIY artist, but trying to be on all of them can be a taxing drain on already precious time and energy. Here we look at how to to use social media strategically in order to see the maximum return on investment. Guest post […]

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Music Business Music Marketing Music Technology

Spotify For Artists Adds Multiple Logins, Access Levels For Team Members

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Artists have teams, even if it’s just other band members, they need access to their Spotify For Artists account and data. Last week the top music streamer made that much easier to manage, adding multiple logins and three levels of user access. Spotify For Artists’s Justin Belmont shares how Team Access works: To get started, […]

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Music Entrepreneurship Music Marketing Music Technology

How To Promote Music On Spotify Using ‘Behind The Scenes’ Playlists and Commentary Tracks

CD Baby’s Chris Robley shares a seldom used strategy to promote music on Spotify and other streaming services: the recording and sharing of commentary tracks in a ‘behind the scenes’ playlist.   Guest post by Chris Robley of CD Baby’s DIY Musician Give your fans on Spotify a glimpse behind the curtain with “bonus content” playlists. This year marks […]

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Live Performance Music Marketing Music Technology

How College Students Discover and Consume Music

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College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just $4.99 to drive sign-ups. Allison Ullrich, Manager, College & Lifestyle Marketing at The Orchard shares key insights into the listening habits of this key demographic. Guest Post […]

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