Tag: Email

Music Business Music Entrepreneurship Music Marketing

3 Tips For Getting Your Mailing List To Stand Out

Here we take a lesson in music marketing done right, and pick up three valuable tips on getting you mailing list to stand out from the crowd while not alienating fans with excessive pleas to buy stuff. Guest post by Angela Mastrogiacomo from ReverbNation You know when you’re mindlessly browsing your inbox and you come across something that […]

CONTINUE READING
Live Performance Music Business Music Entrepreneurship Music Marketing

15 Tips For Getting More Music Fans

build-a-fanbase-michael-pickering-music

Having true hardcore fans is a key piece of building a sustainable career as a band or artist. In this article we look at fifteen essential tactics for pulling in more fans and growing your base as a whole. This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog They say you need a thousand true […]

CONTINUE READING
Live Performance Music Business Music Entrepreneurship Music Marketing

Why You Need To Treat A Band Like A Startup

startup-garage-michael-pickering-music

Here John O’Connor explores the parallels between a startup and a band in its infancy, explaining why many of the same principles which govern a successful startup and allow it successfully get off the ground can be applied with equal success to a band. Guest post by John O’Connor of DIY Musician Amazon. Google. CCR. Nirvana. Besides their […]

CONTINUE READING
Music Entrepreneurship Music Marketing

3 STEPS TO IDENTIFYING AND UNDERSTANDING YOUR FANBASE

fanbase-building-michael-pickering-music

This article first appeared on Sonicbids Are you frustrated because you feel like your social networks are at a standstill? Despite all your best efforts to engage people on Twitter or Facebook, do the retweets, replies, comments, and likes seem to be a method of mystery? In order to engage your fanbase and build upon it, you […]

CONTINUE READING
Live Performance Music Entrepreneurship Music Marketing

To Book Better Shows Go DIY & Stay True To Your Identity

booking-shows-michael-pickering-music

Filling up a room can be one of hardest parts of growing a band, and far too often artists rely on venues or promoters to boost attendance at their shows, with poor results. Here we look at how adopting a DIY mentality can provide better results. _______________________ Guest post by Angela Mastrogiacom of Soundfly‘s Flypaper Booking a sold-out, or […]

CONTINUE READING
Music Business Music Entrepreneurship Music Marketing

How To Contact Music Journalists Via Social Media

journalists-michael-pickering-music

While social media has made it easier than ever to directly contact people within the industry, the precise approach which one uses in doing so can still make or break the success of the interaction, particularly when it comes to music journalists. ____________________ Guest post by Allison Johnelle Boron of the ReverbNation Blog Social media is both a […]

CONTINUE READING
Music Entrepreneurship Music Marketing

Perfect your sales pitch if you want results

Sales-Pitch-Social-Michael-Pickering-mpickeringmusic

Guest Post By: Cheryl B. Engelhardt   For years, my biggest challenge was getting a reply to the multitude of emails I wrote. I’ve since perfected my sales pitch so that now, 100 percent of the emails I send get a response. For years, my biggest challenge was getting a reply to the multitude of emails I […]

CONTINUE READING
Music Entrepreneurship Music Marketing

9 Ways to Get More Fans on Your Mailing List

fanbase-michael-pickering-mpickeringmusic

Guest post by Lisa Occhino If you do some quick research on how to get more music fans, you’ll find plenty of suggestions for getting your name out there and getting heard. But once you’ve captured someone’s attention, how do you keep it? Email marketing is the most reliable way to communicate with your fans, strengthen your relationship with […]

CONTINUE READING