Tag: Entrepreneurship

Music Business Music Entrepreneurship Music Marketing

Music Marketing Tips – Part 2: Increase Purchase Frequency

Music Marketing Image

We all know that very few people actually buy music these days.  You do know this right?   If you’re waiting to make a palpable amount of money from from Spotify, Apple or Pandora streams… you are sadly going to be waiting a long time. This 3-part series will provide marketing tips that help you sell. The reality […]

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Music Entrepreneurship Music Marketing

The Complete Guide to Email Marketing for Musicians

Email Marketing for Musicians

Guest post by Jon Ostrow on Jun 29, 2016 in: Music Marketing & Promotion While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes […]

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Music Entrepreneurship Music Marketing

17 Tips for Writing Email Marketing Copy that Converts

Email marketing image

17 Tips for Writing Email Marketing Copy that Converts Guest Post by Sharon Hurley Hall on February 2, 2018 Are you writing email marketing copy that’s just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to create high-converting copy. The good […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube To Assign ISNI IDs To All Musicians, Songwriters

YouTube ISNI IDs

YouTube has signed on to the global International Standard Name Identifier (ISNI) initiative which assigns an ID to every creator, It is designed to make identification and therefore payments more accurate. YouTube is the first ISNI registration agency in the music space. YouTube has become a Registration Agency for the International Standard Name Identifier (ISNI), the […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube Moves All Subscribers To Official Artist Channels

YouTube for Artists Official Channels

YouTube launched Official Artist Channels last year to make it easier for fans to find content from their favorite artists by uniting official videos, live performances, individual songs and albums all under one channel. YouTube has now announced the mandatory consolidation of all an artist’s subscribers under an Official Artist Channel. If a fan is subscribed to […]

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Music Entrepreneurship Music Marketing

For Online Music Success, Keep The Theory Of 22 In Mind

social-media-michael-pickering-music

If social media is indeed the new word of mouth, then it is important to keep in mind the ‘rule of 22’ (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid missteps. Guest post by Bobby Owsinski of Music 3.0 […]

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Music Business Music Entrepreneurship

Record Labels Are (Kind Of) Dead. Long Live Label Services!

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As the role and relevance of record labels has changed over time, new opportunities have also emerged in the music business, something which these two ex-major label guys are using to their advantage – and helping out their clients in any way they can along the way. Guest post by Glenn Peoples, Music Insights and Analytics […]

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Music Entrepreneurship Music Marketing

8 Creative Techniques For Promoting Your Music On Spotify

As Spotify continues to gain popularity among music consumers, it has become an important platform from which artists market and share their music. Here we look at eight creative ways artists can promote their music on the streaming service. Guest post by Ta’Rikah Jones of the Symphonic Blog Spotify is becoming increasingly popular among streaming users. We’ve discovered […]

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Music Business Music Entrepreneurship Music Technology

Music And Technology: 4 Disrupters You MUST Pay Attention To

music-tech-disruption-michael-pickering

As the music industry continues its second year of promising recovery following the disruption of the digital marketplace and embraces streaming as the dominant form of music consumption, the question is already being raised – what technology will be the next industry disruptor. Guest post by Sergey Bludov, Senior Vice President of Media and Entertainment Practice at DataArt […]

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Live Performance Music Entrepreneurship

Why Every Musician Should Be Playing More House Concerts

house -concert1-michael-pickering-music

While the dream of many aspiring musicians may be playing a packed stadium, getting to that point is a lengthy process, and playing any official venue, even a small one, has countless other expenses and challenges built in, one of the many reasons a house concert can seem so appealing. Guest post from the ReverbNation Blog […]

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