Tag: Marketing

Music Entrepreneurship Music Marketing

For Online Music Success, Keep The Theory Of 22 In Mind

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If social media is indeed the new word of mouth, then it is important to keep in mind the ‘rule of 22’ (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid missteps. Guest post by Bobby Owsinski of Music 3.0 […]

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Live Performance Music Entrepreneurship

Why Every Musician Should Be Playing More House Concerts

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While the dream of many aspiring musicians may be playing a packed stadium, getting to that point is a lengthy process, and playing any official venue, even a small one, has countless other expenses and challenges built in, one of the many reasons a house concert can seem so appealing. Guest post from the ReverbNation Blog […]

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Music Entrepreneurship Music Marketing

DIY – PR Tips For Musicians, Bands

Without the financial resources available to spend major cash on your PR, DIY promotion on next-to-no budget presents a significant obstacle to artists. Here we look at some helpful tips for artists and bands to help them better overcome said obstacle. Guest post by Zac of ZingInstruments As a musician or band without the funds for an agent […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies

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Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. […]

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Live Performance Music Business

Vivian Campbell Shares Upside Of Music Piracy For Def Leppard

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Coming off a long summer of touring, Def Leppard guitarist Vivian Campbell here weighs in on his twenty-five years in the group, what the experience has been like, and what the band has described as an ‘upside’ to music piracy. Guest post by Shivani Patel om the SymphonicBlog It’s now been 25 years since Vivian Campbell joined Def Leppard, stepping in […]

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Music Business Music Technology

Facebook Offering Labels, Publishers “Hundreds Of Millions Of Dollars” For Music Rights

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Facebook is offering major record labels and music publishers millions of dollars for limited rights to their catalog, according to a new report. The offer comes alongside efforts by the social network to create its own content ID system and ongoing licensing talks with music industry. Guest Post Via Hypebot Facebook is offering major record […]

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Music Business Music Marketing Music Technology

Austin Welcomes New Short Run Vinyl Pressing Plant

Further evidence that the return of vinyl is as strong as ever, the city of Austin will soon see a new vinyl pressing plant known as Gold Rush Vinyl – this is good news for indie acts who often have lengthy waits when ordering their music on vinyl. Guest post by Bobby Owsinski of Music 3.0 I guess […]

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Music Business Music Entrepreneurship

3 Positive Ways To Use Community Involvement To Boost A Career In Music

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Having a strong community connection at your back can do wonders for bolstering your career in the music business. Here we specifically look at the power of local community, whether its a tiny town or a major city, and how to take advantage of the opportunities right in front of you. Guest post by Angela Mastrogiacomo of […]

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Music Entrepreneurship Music Marketing

4 Ways The Right Social Media Tools Can Save You Time, Money

social-media-michael-pickering-music

Having a robust social media presence has become essential for any independent DIY artist, but trying to be on all of them can be a taxing drain on already precious time and energy. Here we look at how to to use social media strategically in order to see the maximum return on investment. Guest post […]

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