Tag: Marketing

Music Business Music Entrepreneurship Music Marketing

Music Marketing Tips – Part 2: Increase Purchase Frequency

Music Marketing Image

We all know that very few people actually buy music these days.  You do know this right?   If you’re waiting to make a palpable amount of money from from Spotify, Apple or Pandora streams… you are sadly going to be waiting a long time. This 3-part series will provide marketing tips that help you sell. The reality […]

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Music Business Music Entrepreneurship Music Marketing

Music Marketing Tips – Part 1: Increase Your Fanbase

Music Marketing Image

The internet is a veritable treasure trove of information, but at the core of it all are three key principles to increasing your income and at the foundation is – increase your fanbase. Post courtesy of Cyber PR These principles are fairly basic, and critically important. The Three Ways to Increase Your Income: 1. Increase your number of clients (fanbase). 2. Increase […]

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Music Entrepreneurship Music Marketing

The Complete Guide to Email Marketing for Musicians

Email Marketing for Musicians

Guest post by Jon Ostrow on Jun 29, 2016 in: Music Marketing & Promotion While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes […]

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Music Entrepreneurship Music Marketing

17 Tips for Writing Email Marketing Copy that Converts

Email marketing image

17 Tips for Writing Email Marketing Copy that Converts Guest Post by Sharon Hurley Hall on February 2, 2018 Are you writing email marketing copy that’s just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to create high-converting copy. The good […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube To Assign ISNI IDs To All Musicians, Songwriters

YouTube ISNI IDs

YouTube has signed on to the global International Standard Name Identifier (ISNI) initiative which assigns an ID to every creator, It is designed to make identification and therefore payments more accurate. YouTube is the first ISNI registration agency in the music space. YouTube has become a Registration Agency for the International Standard Name Identifier (ISNI), the […]

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Music Entrepreneurship Music Marketing

For Online Music Success, Keep The Theory Of 22 In Mind

social-media-michael-pickering-music

If social media is indeed the new word of mouth, then it is important to keep in mind the ‘rule of 22’ (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid missteps. Guest post by Bobby Owsinski of Music 3.0 […]

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Live Performance Music Entrepreneurship

Why Every Musician Should Be Playing More House Concerts

house -concert1-michael-pickering-music

While the dream of many aspiring musicians may be playing a packed stadium, getting to that point is a lengthy process, and playing any official venue, even a small one, has countless other expenses and challenges built in, one of the many reasons a house concert can seem so appealing. Guest post from the ReverbNation Blog […]

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Music Entrepreneurship Music Marketing

DIY – PR Tips For Musicians, Bands

Without the financial resources available to spend major cash on your PR, DIY promotion on next-to-no budget presents a significant obstacle to artists. Here we look at some helpful tips for artists and bands to help them better overcome said obstacle. Guest post by Zac of ZingInstruments As a musician or band without the funds for an agent […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies

digital-marketing-michael-pickering-music

Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. […]

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