Tag: Publicity

Music Entrepreneurship Music Marketing

The Complete Guide to Email Marketing for Musicians

Email Marketing for Musicians

Guest post by Jon Ostrow on Jun 29, 2016 in: Music Marketing & Promotion While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes […]

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Music Entrepreneurship Music Marketing

17 Tips for Writing Email Marketing Copy that Converts

Email marketing image

17 Tips for Writing Email Marketing Copy that Converts Guest Post by Sharon Hurley Hall on February 2, 2018 Are you writing email marketing copy that’s just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to create high-converting copy. The good […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube To Assign ISNI IDs To All Musicians, Songwriters

YouTube ISNI IDs

YouTube has signed on to the global International Standard Name Identifier (ISNI) initiative which assigns an ID to every creator, It is designed to make identification and therefore payments more accurate. YouTube is the first ISNI registration agency in the music space. YouTube has become a Registration Agency for the International Standard Name Identifier (ISNI), the […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube Moves All Subscribers To Official Artist Channels

YouTube for Artists Official Channels

YouTube launched Official Artist Channels last year to make it easier for fans to find content from their favorite artists by uniting official videos, live performances, individual songs and albums all under one channel. YouTube has now announced the mandatory consolidation of all an artist’s subscribers under an Official Artist Channel. If a fan is subscribed to […]

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Music Entrepreneurship Music Marketing

DIY – PR Tips For Musicians, Bands

Without the financial resources available to spend major cash on your PR, DIY promotion on next-to-no budget presents a significant obstacle to artists. Here we look at some helpful tips for artists and bands to help them better overcome said obstacle. Guest post by Zac of ZingInstruments As a musician or band without the funds for an agent […]

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Live Performance Music Business

Vivian Campbell Shares Upside Of Music Piracy For Def Leppard

defleppard-michael-pickering-music

Coming off a long summer of touring, Def Leppard guitarist Vivian Campbell here weighs in on his twenty-five years in the group, what the experience has been like, and what the band has described as an ‘upside’ to music piracy. Guest post by Shivani Patel om the SymphonicBlog It’s now been 25 years since Vivian Campbell joined Def Leppard, stepping in […]

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Live Performance Music Business Music Entrepreneurship Music Marketing Music Technology

New Music Degrees and Certificates at CCA

This past Friday, August 25, 2017 was an extraordinary day. This day marked my 2nd anniversary working at the Community College of Aurora in Aurora, CO. On this day, our esteemed Curriculum Committee approved my first two Music and Entertainment Entrepreneurship Program CTE Certificates and A.A.S. Degrees: Music and Entertainment Entrepreneurship Program (MEE) Initial Certificates […]

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Music Entrepreneurship Music Marketing Music Technology

Key Principles To Viral Videos

Viral-Music-Videos-michael-pickering-music

It’s the dream of every artist to have a video that (for the right reasons) goes viral, and while it’s difficult to take any action that will ensure this happens, there are at least several widely accepted principles on how to make it that much more likely. Guest post by Bobby Owsinski of Music 3.0 Everyone would love […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Crowdcasting App Helps Fill Your Gigs, But Not With Fans. Is This A New Kind Of Pay To Play?

Given that attendance is so often a concern for artists, it should come as no surprise that a new app has been developed which provides a ‘crowd for hire’ and although such tactics will help fill a room, it’s a pricey way to go, and those in attendance won’t be fans. Is this just a […]

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Live Performance Music Business Music Entrepreneurship Music Marketing Music Technology

12 Must-Have Apps For DIY Artists And Bands

music-apps-michael-pickering-music

Establishing yourself in the music industry is a challenging task, but luckily there are a variety of apps out there that can make the task that much easier for DIY artists. Here several successful self-made artists share a few of their favorites. Guest post by Carson Yarbrough of Wysidio Breaking through in the music industry can seem like […]

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