Tag: Publicity

Music Entrepreneurship Music Marketing Music Technology

How The YouTube Algorithm Works: A Guide To Getting More Views

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At over a billion users, YouTube has become a key component of any artist’s online marketing strategy. This means it’s important to play ball and work with the platforms algorithm to increase the number of views your videos receive.  _________________________ Guest post by Ric Mazereeuw, originally published on the Hootsuite blog. With more than one billion users—or nearly one-third […]

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Live Performance Music Entrepreneurship Music Marketing

6 Ways To Get Fans To Take More Photos At Your Show, And Why It’s Important

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In this post, Hugh McIntyre explores six different techniques for getting attendees at concerts to take more pictures at your next show, and why having photos taken is important for marketing and growing a fanbase. __________________________ Guest post by Hugh McIntyre of the TuneCore Blog [Editors Note: This blog post was written by Hugh McIntyre. Hugh writes about music and the […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Best Ways Musicians Can Gather Feedback On Social Media

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While record labels were once willing to build an artist’s popularity up from nothing, today’s labels won’t even consider signing an artist without a sizable established following on social media. Here we look at some of the best techniques for successfully growing that following and gathering appropriate feedback from fans on social media. ______________________________ Guest […]

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Live Performance Music Business Music Entrepreneurship Music Marketing

Why You Need To Treat A Band Like A Startup

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Here John O’Connor explores the parallels between a startup and a band in its infancy, explaining why many of the same principles which govern a successful startup and allow it successfully get off the ground can be applied with equal success to a band. Guest post by John O’Connor of DIY Musician Amazon. Google. CCR. Nirvana. Besides their […]

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Music Entrepreneurship Music Marketing Music Technology

How To Create An Online Fan Contest In 3 Steps

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For an artist, their online presence can provide a variety of promotional opportunities. Launching a contest is one of them, and can be an excellent method for increasing fan engagement. ______________________ Guest post by Bobby Owsinski on Music 3.0   One of the great things for an artist about being online is that there are so many options […]

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Music Entrepreneurship Music Marketing

3 STEPS TO IDENTIFYING AND UNDERSTANDING YOUR FANBASE

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This article first appeared on Sonicbids Are you frustrated because you feel like your social networks are at a standstill? Despite all your best efforts to engage people on Twitter or Facebook, do the retweets, replies, comments, and likes seem to be a method of mystery? In order to engage your fanbase and build upon it, you […]

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Live Performance Music Business Music Marketing

Why Event Marketers Should Learn To Lean On Their Ticketing Partners

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As the one responsible for the marketing of a concert or event, there’s typically a great deal of pressure to up the headcount of attendees. One way to ease some of the burden in this situation is to get assistance from your ticketing partner. Here we look at three major ways this can be done. […]

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Live Performance Music Entrepreneurship Music Marketing

To Book Better Shows Go DIY & Stay True To Your Identity

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Filling up a room can be one of hardest parts of growing a band, and far too often artists rely on venues or promoters to boost attendance at their shows, with poor results. Here we look at how adopting a DIY mentality can provide better results. _______________________ Guest post by Angela Mastrogiacom of Soundfly‘s Flypaper Booking a sold-out, or […]

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Live Performance Music Business Music Entrepreneurship Music Marketing

What Does Your Music Brand Say About You?

As a performer, it’s important to draw attention to your background, personality, and general overall brand appeal as a band or artist. Here we look at the most effective way to communicate your identity to fans. ___________________________________   Guest post by Rachel M. of Push Power Promo As an artist or musician, it is important to spotlight your […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

How To Use Social Media Influencers To Drive Live Show Attendance

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 Social influencer marketing has been gaining a lot of buzz recently and, although it can be highly effective, it can also be complex and confusing method of marketing, one which requires a carefully thought out strategy in order for it to be executed effectively. _________________________________ Guest post Christy Huggins of Eventbrite Social influencer marketing has been generating a […]

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