Tag: Social Media

Music Entrepreneurship Music Marketing

For Online Music Success, Keep The Theory Of 22 In Mind

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If social media is indeed the new word of mouth, then it is important to keep in mind the ‘rule of 22’ (that a person with a complaint will tell an average of twenty-two people) also applies, and that artists promoting themselves online need to be careful to avoid missteps. Guest post by Bobby Owsinski of Music 3.0 […]

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Music Entrepreneurship Music Marketing Music Technology

YouTube Adds Restrictions To External Links In Videos

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YouTube no longer allows creators to add external links unless they are part of its official YouTube Partner program. The change, apparently made to curb outward linking abuse, is a blow to musicians just starting to build their channel following. It also affects creators who prefer to have no ads on their channel, or who […]

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Music Entrepreneurship Music Marketing

DIY – PR Tips For Musicians, Bands

Without the financial resources available to spend major cash on your PR, DIY promotion on next-to-no budget presents a significant obstacle to artists. Here we look at some helpful tips for artists and bands to help them better overcome said obstacle. Guest post by Zac of ZingInstruments As a musician or band without the funds for an agent […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Digital Marketer Darren Hemmings Talks Online Branding, Music Marketing Strategies

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Here digital marketing veteran and former head of digital marketing at [PIAS] shares his knowledge of online branding for artists, marketing strategies, and the use of bots. Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. […]

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Music Business Music Technology

Facebook Offering Labels, Publishers “Hundreds Of Millions Of Dollars” For Music Rights

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Facebook is offering major record labels and music publishers millions of dollars for limited rights to their catalog, according to a new report. The offer comes alongside efforts by the social network to create its own content ID system and ongoing licensing talks with music industry. Guest Post Via Hypebot Facebook is offering major record […]

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Music Entrepreneurship Music Marketing

4 Ways The Right Social Media Tools Can Save You Time, Money

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Having a robust social media presence has become essential for any independent DIY artist, but trying to be on all of them can be a taxing drain on already precious time and energy. Here we look at how to to use social media strategically in order to see the maximum return on investment. Guest post […]

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Live Performance Music Marketing Music Technology

How College Students Discover and Consume Music

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College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just $4.99 to drive sign-ups. Allison Ullrich, Manager, College & Lifestyle Marketing at The Orchard shares key insights into the listening habits of this key demographic. Guest Post […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

Next Big Sound Adds Social Media and Streaming Data Notifications

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The sheer quantity of noise on social media can make effective data tracking a challenge for any artist or manager, and keeping handle on it can often seem like a full time job. Here we look at how to set up a notification system that allows you to avoid missing anything on your social media […]

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Music Entrepreneurship Music Marketing Music Technology

Instagram Adds “Go LIVE With A Friend” And It’s Perfect For Direct Artist To Fan Engagement

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Instagram has added the ability to add a guest to a live stream; and it provides the perfect free platform for direct artist to fan engagement. “Go LIVE With A Friend” launches today for some and will rollout globally to all Instagram users in the coming months.  Instagram had added “Go LIVE With A Friend.” […]

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