Tag: Spotify

Music Entrepreneurship Music Marketing

8 Creative Techniques For Promoting Your Music On Spotify

As Spotify continues to gain popularity among music consumers, it has become an important platform from which artists market and share their music. Here we look at eight creative ways artists can promote their music on the streaming service. Guest post by Ta’Rikah Jones of the Symphonic Blog Spotify is becoming increasingly popular among streaming users. We’ve discovered […]

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Music Business Music Technology

New Spotify Songwriter Lawsuits, Legal Filings Threaten Streaming Driven Music Industry Recovery

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The recorded music industry is in the midst of a renaissance thanks to revenue from a single source – streaming. But a growing string of lawsuits filed by songwriters and publishers, and an aggressive new legal tactic by Spotify, threatens the company’s pending IPO and could derail the industry’s delicate recovery. Over the last year, […]

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Music Business Music Marketing Music Technology

Spotify For Artists Adds Multiple Logins, Access Levels For Team Members

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Artists have teams, even if it’s just other band members, they need access to their Spotify For Artists account and data. Last week the top music streamer made that much easier to manage, adding multiple logins and three levels of user access. Spotify For Artists’s Justin Belmont shares how Team Access works: To get started, […]

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Music Entrepreneurship Music Marketing Music Technology

How To Promote Music On Spotify Using ‘Behind The Scenes’ Playlists and Commentary Tracks

CD Baby’s Chris Robley shares a seldom used strategy to promote music on Spotify and other streaming services: the recording and sharing of commentary tracks in a ‘behind the scenes’ playlist.   Guest post by Chris Robley of CD Baby’s DIY Musician Give your fans on Spotify a glimpse behind the curtain with “bonus content” playlists. This year marks […]

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Music Business Music Technology

Spotify Decides That Streaming Does Not Equal Reproduction, Distribution

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Today’s music industry is the Wild, Wild, West and nowhere is this seen more evidently than with respect to new challenges to old copyright laws. In what is turning into a defining battle with rightsholders, Spotify is now arguing that streaming is not the same as either reproduction or distribution and therefore not subject to […]

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Music Business Music Technology

Warner And Spotify Strike A Deal

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Spotify has closed its third and final major label deal, signing a new multi-year global pact with Warner Music Group. Sony, Universal and Merlin had previously announced new deals with the music streamer. This deal clears the way for Spotify to enter the public stock markets via an IPO or a direct listing. Spotify has […]

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Music Business Music Marketing

Spotify Exec Confirms Self-Serve Ad Platform, Shares Future Plans and It’s Good News For Musicians, Marketers

Spotify recently launched Ad Studio, a self-serve, targetable audio ad platform, in beta. As we reported, these 15 and 30 second ads play in-stream on Spotify’s free tier, along with an accompanying banner. Now we’re learning more about Spotify’s ad ambitions, which include serving small business and music based data targeting. In an interview with the Wall Street Journal, Spotify’s marketing […]

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Music Business Music Technology

Spotify Shares Hip Hop Listening Trends, Relaunches RapCaviar

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RapCavier, Spotify’s flagship hip hop playlist with 7 million followers has gotten a major makeover. Added to the evolving 50 track playlist are videos and exclusive interviews that are refreshed every Friday. Along with the relaunch, Spotify shared some new hip hop listener trends. ___________________________________________   Post courtesy of Hypebot Spotify’s hugely popular RapCaviar playlist has been […]

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Music Entrepreneurship Music Marketing Music Technology

Want to Catch the Eye of Spotify Curators? Build Your Own Playlist

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You want to get on a great spotify playlist, right? The only problem is that you only have a couple dozen followers on Spotify, your songs have the infamous “<1000” stream tracker next to them, and you don’t have Spotify-curator contacts who will give you the time of day. Starting to feel defeated? The good news […]

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Music Business Music Entrepreneurship Music Technology

How To Get A Job At Spotify

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Spotify hires about 1000 new workers each year; and CEO Daniel Ek says that he’s asked how to get a job at the music streamer so often that he tasked the Human Resources Department to write a guide, “How To Get A Job At Spotify”.      Would you like to be a Spotifier? There […]

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