Tag: Streaming

Music Entrepreneurship Music Marketing

8 Creative Techniques For Promoting Your Music On Spotify

As Spotify continues to gain popularity among music consumers, it has become an important platform from which artists market and share their music. Here we look at eight creative ways artists can promote their music on the streaming service. Guest post by Ta’Rikah Jones of the Symphonic Blog Spotify is becoming increasingly popular among streaming users. We’ve discovered […]

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Music Business

Apple Music Now Has “Well Over 30 Million” Subscribers

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Apple Music has “well over” 30 million subscribers, executives Jimmy Iovine, Zane Lowe, and Larry Jackson told Billboard this week.  That’s up from 27 million in June, but is still outpaced by Spotify which grew from 50 million paid subscribers in March to 60 Million as of July. Total Spotify active users (freemium and paid) […]

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Music Entrepreneurship Music Marketing Music Technology

YouTube Adds Restrictions To External Links In Videos

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YouTube no longer allows creators to add external links unless they are part of its official YouTube Partner program. The change, apparently made to curb outward linking abuse, is a blow to musicians just starting to build their channel following. It also affects creators who prefer to have no ads on their channel, or who […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Music Business Music Technology

New Spotify Songwriter Lawsuits, Legal Filings Threaten Streaming Driven Music Industry Recovery

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The recorded music industry is in the midst of a renaissance thanks to revenue from a single source – streaming. But a growing string of lawsuits filed by songwriters and publishers, and an aggressive new legal tactic by Spotify, threatens the company’s pending IPO and could derail the industry’s delicate recovery. Over the last year, […]

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Music Business Music Technology

Facebook Offering Labels, Publishers “Hundreds Of Millions Of Dollars” For Music Rights

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Facebook is offering major record labels and music publishers millions of dollars for limited rights to their catalog, according to a new report. The offer comes alongside efforts by the social network to create its own content ID system and ongoing licensing talks with music industry. Guest Post Via Hypebot Facebook is offering major record […]

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Music Business Music Marketing Music Technology

Spotify For Artists Adds Multiple Logins, Access Levels For Team Members

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Artists have teams, even if it’s just other band members, they need access to their Spotify For Artists account and data. Last week the top music streamer made that much easier to manage, adding multiple logins and three levels of user access. Spotify For Artists’s Justin Belmont shares how Team Access works: To get started, […]

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Music Entrepreneurship Music Marketing Music Technology

How To Promote Music On Spotify Using ‘Behind The Scenes’ Playlists and Commentary Tracks

CD Baby’s Chris Robley shares a seldom used strategy to promote music on Spotify and other streaming services: the recording and sharing of commentary tracks in a ‘behind the scenes’ playlist.   Guest post by Chris Robley of CD Baby’s DIY Musician Give your fans on Spotify a glimpse behind the curtain with “bonus content” playlists. This year marks […]

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Live Performance Music Marketing Music Technology

How College Students Discover and Consume Music

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College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just $4.99 to drive sign-ups. Allison Ullrich, Manager, College & Lifestyle Marketing at The Orchard shares key insights into the listening habits of this key demographic. Guest Post […]

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Music Business Music Technology

Spotify Decides That Streaming Does Not Equal Reproduction, Distribution

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Today’s music industry is the Wild, Wild, West and nowhere is this seen more evidently than with respect to new challenges to old copyright laws. In what is turning into a defining battle with rightsholders, Spotify is now arguing that streaming is not the same as either reproduction or distribution and therefore not subject to […]

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