Tag: Youtube

Music Business

Billboard Has NOT Decided To Include YouTube Plays In Chart Calculations [UPDATE]

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Despite a widely circulated report that YouTube plays would be added to Billboard’s chart calculations, no firm decision has been made, industry sources tell Hypebot. In fact, given the backlash, it may not happen at all. A reported decision to add YouTube plays, including user generated videos, to Billboard’s chart calculations, drew heavy backlash yesterday from […]

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Music Entrepreneurship Music Marketing Music Technology

YouTube Adds Restrictions To External Links In Videos

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YouTube no longer allows creators to add external links unless they are part of its official YouTube Partner program. The change, apparently made to curb outward linking abuse, is a blow to musicians just starting to build their channel following. It also affects creators who prefer to have no ads on their channel, or who […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Live Performance Music Marketing Music Technology

How College Students Discover and Consume Music

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College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just $4.99 to drive sign-ups. Allison Ullrich, Manager, College & Lifestyle Marketing at The Orchard shares key insights into the listening habits of this key demographic. Guest Post […]

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Music Business Music Technology

Get Familiar With YouTube’s New Monetization Icons

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In recent month YouTube has begun putting in place a new set of guidelines and controls to give advertisers more control and awareness surrounding where there ads are placed. This change is designed to recover advertisers’ trust following the placement of their ads overtop of inappropriate and/or hateful videos, and it seems, thus far, to […]

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Music Business

YouTube, Facebook and Every Musician’s Moral Rights

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Here Chris Castle explores the concept of moral rights, statutory rights put in place to safeguard the link between an artist in their work, as well as bemoaning the lack of these same rights in the US and how the should operate in conjunction with companies like Facebook and YouTube. Guest post by Chris Castle of Music Technology […]

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Music Entrepreneurship Music Marketing Music Technology

Key Principles To Viral Videos

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It’s the dream of every artist to have a video that (for the right reasons) goes viral, and while it’s difficult to take any action that will ensure this happens, there are at least several widely accepted principles on how to make it that much more likely. Guest post by Bobby Owsinski of Music 3.0 Everyone would love […]

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Music Business Music Marketing Music Technology

A Simple Guide To Promoting Your Music On YouTube

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As one of the most accessible content platforms on the web, being able to effectively promote their material on the site had become essential for artists. Here we look at a straightforward list of basic practices for any artist hoping to use the platform, regardless of the resources available to them. ________________________ Guest post by Jacob […]

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Music Entrepreneurship Music Marketing Music Technology

How The YouTube Algorithm Works: A Guide To Getting More Views

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At over a billion users, YouTube has become a key component of any artist’s online marketing strategy. This means it’s important to play ball and work with the platforms algorithm to increase the number of views your videos receive.  _________________________ Guest post by Ric Mazereeuw, originally published on the Hootsuite blog. With more than one billion users—or nearly one-third […]

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Live Performance Music Business Music Entrepreneurship Music Marketing

Why You Need To Treat A Band Like A Startup

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Here John O’Connor explores the parallels between a startup and a band in its infancy, explaining why many of the same principles which govern a successful startup and allow it successfully get off the ground can be applied with equal success to a band. Guest post by John O’Connor of DIY Musician Amazon. Google. CCR. Nirvana. Besides their […]

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