Tag: Youtube

Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube To Assign ISNI IDs To All Musicians, Songwriters

YouTube ISNI IDs

YouTube has signed on to the global International Standard Name Identifier (ISNI) initiative which assigns an ID to every creator, It is designed to make identification and therefore payments more accurate. YouTube is the first ISNI registration agency in the music space. YouTube has become a Registration Agency for the International Standard Name Identifier (ISNI), the […]

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Music Business Music Entrepreneurship Music Marketing Music Technology

YouTube Moves All Subscribers To Official Artist Channels

YouTube for Artists Official Channels

YouTube launched Official Artist Channels last year to make it easier for fans to find content from their favorite artists by uniting official videos, live performances, individual songs and albums all under one channel. YouTube has now announced the mandatory consolidation of all an artist’s subscribers under an Official Artist Channel. If a fan is subscribed to […]

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Music Business Music Entrepreneurship Music Technology

Streaming Music Payment Rates Drop 9%, Apple Music Gains

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Musician and artists advocate David Lowery has been sharing an analysis of the streaming royalties that he receives as the principle songwriter and leader of Cracker and Camper Van Beethoven since 2014.  Every year they offer an important snapshot of trends that effect all artists and rightsholders. Guest Post By David Lowery of The Trichordist   We first did […]

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Music Business

Billboard Has NOT Decided To Include YouTube Plays In Chart Calculations [UPDATE]

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Despite a widely circulated report that YouTube plays would be added to Billboard’s chart calculations, no firm decision has been made, industry sources tell Hypebot. In fact, given the backlash, it may not happen at all. A reported decision to add YouTube plays, including user generated videos, to Billboard’s chart calculations, drew heavy backlash yesterday from […]

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Music Entrepreneurship Music Marketing Music Technology

YouTube Adds Restrictions To External Links In Videos

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YouTube no longer allows creators to add external links unless they are part of its official YouTube Partner program. The change, apparently made to curb outward linking abuse, is a blow to musicians just starting to build their channel following. It also affects creators who prefer to have no ads on their channel, or who […]

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Live Performance Music Entrepreneurship Music Marketing Music Technology

Guide To Livestreaming Your Concert or Event On YouTube

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With live video now functioning as an established and important component of event marketing, more attendees now expect livestreaming to be available at major functions, and platforms like YouTube Live make it easy to do –  especially with a little help from us. Guest post by Rachel Grate of Eventbrite Live video has truly come into its own […]

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Live Performance Music Marketing Music Technology

How College Students Discover and Consume Music

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College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just $4.99 to drive sign-ups. Allison Ullrich, Manager, College & Lifestyle Marketing at The Orchard shares key insights into the listening habits of this key demographic. Guest Post […]

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Music Business Music Technology

Get Familiar With YouTube’s New Monetization Icons

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In recent month YouTube has begun putting in place a new set of guidelines and controls to give advertisers more control and awareness surrounding where there ads are placed. This change is designed to recover advertisers’ trust following the placement of their ads overtop of inappropriate and/or hateful videos, and it seems, thus far, to […]

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Music Business

YouTube, Facebook and Every Musician’s Moral Rights

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Here Chris Castle explores the concept of moral rights, statutory rights put in place to safeguard the link between an artist in their work, as well as bemoaning the lack of these same rights in the US and how the should operate in conjunction with companies like Facebook and YouTube. Guest post by Chris Castle of Music Technology […]

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Music Entrepreneurship Music Marketing Music Technology

Key Principles To Viral Videos

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It’s the dream of every artist to have a video that (for the right reasons) goes viral, and while it’s difficult to take any action that will ensure this happens, there are at least several widely accepted principles on how to make it that much more likely. Guest post by Bobby Owsinski of Music 3.0 Everyone would love […]

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