Warner Music Group has acquired Netherland’s based independent electronic music label Spinnin’ Record and its off shoot music companies. Sources value the deal at more than $100 million.
Within WMG Spinnin’ Records will be run by its co-founder Roger de Graaf as CEO. Co-founder Eelko van Kootenis exiting “to pursue interests in other industries.”
Recording artists currently signed to Spinnin’ Records include Alok, Bassjackers, Bob Sinclar, Chocolate Puma, EDX, Fedde Le Grand, Kris Kross Amsterdam, KSHMR, Lucas & Steve, Mike Williams, Oliver Heldens, Quintino, Sam Feldt, Throttle, Tujamo, Ummet Ozcan, Vinai and Watermät. Spinnin’ is also home to a range of active sub-labels, such as Musical Freedom (founded by Tiësto), Hexagon (founded by Don Diablo), Dharma (founded by KSHMR), Maximized (founded by Blasterjaxx) and Heldeep Records (founded by Oliver Heldens).
Spinnin’s YouTube channel boasts more than 18 million subscribers.
The music group’s MusicAllStars Management provides artist management services to international performers including DJ Carta, Curbi, Gregor Salto, Kris KrossAmsterdam, Lucas & Steve, Mike Williams, Pep & Rash, Sam Feldt, Vinai and Watermät. It also acts as music publisher to songwriters including Afro Bros, Lucas & Steve, Sam Feldt, Stevie Appleton, Niels Geusebroek, Sidney Samson and Yael Nahar (CMC$).
In addition, the label operates the Spinnin’ Records Talent Pool, an online platform where artists and producers can submit demos. It also runs a weekly online radio show called Spinnin’ Sessions, which plays currently unreleased music, and has built the brand into a live experience at events across Europe, Asia, and North America.
Roger de Graaf, CEO & Co-Founder of Spinnin’ Records said: “Spinnin’ has found the perfect home at Warner Music. Max, Stu, Bart, and the team really believe in our culture and commitment to artist development. They share our vision for growing Spinnin’ by creating even bigger opportunities for our artists and their music. It’s been an incredible journey so far and, as we look to the future, everyone at Spinnin’ Records would like to thank our close friend Eelko for everything he’s done for our company, artists, and industry. His partnership and leadership mean he will forever be part of the Spinnin’ family.”