AMAZON MUSIC OPENS UP STREAMING DATA WITH AMAZON MUSIC FOR ARTISTS APP
Here is some much needed good news for today! Amazon Music has announced the long-awaited beta launch of Amazon Music for Artists – a new mobile app for artists and their teams designed to help acts “better understand their business on Amazon Music”.
Guest post by Tim Ingham of Music Business Worldwide
The music streaming landscape just got more transparent.
Available on both iOS and Android, the app serves up information regarding artist streaming performance on Amazon Music’s various tiers, as well as insights into each act’s fanbase.
According to Amazon, its features include:
- New success metrics, including the Daily Voice Index, which illustrates how an artist’s music is performing on Amazon Music with Alexa – including insights into voice requests by artist, album, song, and lyric.
- Access to near-real-time streaming data, providing artists with the latest streaming data across their entire catalog.
- A fan insights tab, which provides a breakdown of an artist’s most engaged listeners –Fans and Superfans – so they can focus on growing these segments over time.
- A custom date filter, so artists can choose specific dates, or length of time to track performance in near-real-time, including the last 24 hours of a release.
CD Baby is a verification launch partner with Amazon Music for Artists, meaning any artist who is distributed through CD Baby can get expedited access to join.
The launch is coupled with a companion website (artists.amazonmusic.com) where artists and their teams can learn more about the app, as well as opportunity areas, best practices, additional resources, and more.
In January, Amazon Music confirmed over 55m global ‘customers’ were now using the firm’s various tiers; this number included an estimated subscriber count of approximately 50m, up 16m year-on-year.
Last August, Amazon Music rival Apple Music launched Apple Music for Artists, which in turn was designed to rival Spotify’s analytics tools.
And in November, Universal Music Group revealed its own data/insights app.
The Universal Music Artists (UMA) app can be used to view personalized, global data insights from Spotify, Apple Music, Amazon and YouTube (with data from Deezer set to be included in 2020).
At launch, Amazon Music for Artists is available globally in English to download via the mobile app store on either Android or iOS