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Are You Ready To Make A Living Making Music? 

For most of us, making a full-time living making music is the goal. But in order to achieve this, it is essential to identify whether or not you're on the right track.

As an exercise, think for a moment about why you're not currently making a full-time living making music...

  • Do you know how to make a full-time living making music?
  • Do you understand the different income streams available to you?
  • Are you building and nurturing a growing community of fans and followers?
  • Are you marketing effectively?
  • Do you have clarity about to whom you should be marketing and how?

Consider why you may not be making a full-time living making music (YET) and share your thoughts in the comments below.

I would love to hear your thoughts and offer any helpful suggestions I can.

Live Nation Music Industry Scholarships Now Accepting 2019 Applicants 

Working with Live Nation, the Music Forward Foundation is opening up it's 2019 Live Nation US Concerts Scholarship program, giving three lucky recipients $30k with which to pursue their careers in the music industry.

In partnership with Live Nation, Music Forward Foundation has opened the window for applications for the 2019 Live Nation US Concerts Scholarship Program. 

The program will award $30,000 in scholarships to three recipients who intend to pursue careers in the music industry. 

The scholarship program, established in 2016, is intended to foster the future of the live entertainment industry by helping the next generation of students learn the core aspects of the concert business, including concert promotion, venue operation, ticketing, sponsorship, e-commerce and artist management. 

“Live Nation supports future leaders in pursuit of a career in the music industry,” said Mark Campana, Chief Operating Officer, Live Nation US Concerts. “Music Forward helps bridge community to industry and we look forward to this year’s group of candidates and continuing to grow this important philanthropic program.” 

To be eligible for a scholarship, an applicant must be a currently enrolled junior or senior at an accredited college or university. A total of three $10,000 scholarships will be awarded to students nationwide in the following areas: 

Steven J. Finkel Service Excellence Scholarship: established in memory of a Live Nation employee who went above and beyond to improve the concert experience for fans, artists and staff, this scholarship is designed to support the ever-growing customer service expectations of fans, artists and employees within the live entertainment industry. 

Tiffany Green Operator Scholarship: established in memory of one of Live Nation’s first female concert production specialists, this scholarship is designed to support women pursuing a career in live entertainment. 

Live Nation US Concerts Scholarship: established to support students interested in the core areas of Live Nation’s business: concert promotion, venue operation, sponsorship, ticketing, e-commerce and artist management. 

The application deadline is March 31, 2019. Scholarship selections will be made by a panel of Live Nation executives and thought leaders across academic, entertainment, civic and corporate sectors. 

Criteria for selection include academic achievement, essay responses, and recommendations. Recipients will be announced in June and awards will be given for the fall 2019 semester. 

For more information, check them out Music Forward’s website.

SPOTIFY’S GLOBAL MONTHLY ACTIVE USERS TOP 200M, UP BY 20M IN THE PAST SIX MONTHS 

Spotify now has more than 200m monthly active users (MAUs) around the world. 

The news was broken by the service’s communications chief Dustee Jenkins, at CES in Las Vegas. 

Speaking in an interview yesterday (January 10), Jenkins revealed that the service broke through the 200m barrier last week.

That’s up by 20m on the 180m MAUs Spotify announced at the end of Q2 2018, and 9m on the 191m MAUs it announced in Q3. 

We’ll have to wait for Spotify’s Q4 earnings announcement (coming next month) to learn the company’s official year-end MAU tally for 2018.

In its Q1 2018 results announcement, Spotify projected that monthly active users would end 2019 somewhere between 198-208 million. By the time of its Q3 results, that top-end number had reduced slightly to 199-206 million. 

Judging by Jenkins’ comments, it looks like Spotify finished the year at the lower end of that margin. 

Speaking in an interview with Cheddar.com, Jenkins said: “It’s important to note [that] Spotify is the world’s largest global music streaming service, we’re about two times bigger than anyone else – in fact we just hit a major milestone a week ago, 200 million monthly active users. That’s a lot of people on the platform.” 

“WE JUST HIT A MAJOR MILESTONE A WEEK AGO, 200 MILLION MONTHLY ACTIVE USERS. THAT’S A LOT OF PEOPLE ON THE PLATFORM.” - DUSTEE JENKINS, SPOTIFY 

She added: “We’ve said all along, we want to focus on growth. We believe in being a profitable company, but first and foremost we have to grow and get to regions of the world that still don’t have Spotify. 

“There are still parts of the United States where Spotify is not widely used… the company has done a great job of prioritizing growth and making the service better, because there’s a lot of competition and we’re only as good as the user thinks we are so we have to continue to enhance our service.”

Liberty Media about to buy a stake in CAA? 

IS LIBERTY MEDIA ABOUT TO BUY INTO TALENT AGENCY CAA?

Liberty Media has been a busy bee in the music industry of late. 

Liberty-controlled Sirius XM’s agreed $3.5bn acquisition of Pandora is set to close by the end of March – while Liberty itself has been linked as a possible buyer of a stake in $33bn-valued Universal Music Group. 

Now, another music industry institution is being linked with US-based Liberty – Creative Artists Agency (CAA).

According to a report in the Financial Times, Liberty is ‘in talks’ to acquire a stake in CAA, which represents the live careers of artists ranging from Lady Gaga to Ariana Grande, Bob Dylan, Carrie Underwood, Ed Sheeran and Kanye West (pictured). CAA also represents a host of talent in the world of sport – an industry Liberty knows well as the owner of motorsport giant Formula One. 

Los Angeles-headquartered CAA’s current shareholders include private equity firm TPG – also an investor in Spotify – which owns 60% of the agency. 

Minority stake-owners in CAA include Singapore-based Temasek, also an investor in SoundCloud, plus China’s CMC Capital Partners. 

When TPG upped its stake in CAA in 2014 in a $225m deal, the talent agency was valued at more than $1bn. 

CAA and Liberty Media declined to comment on today’s rumor. 

The FT reports that Liberty is likely to be keen to acquire a “substantial stake” in CAA, although it cited sources briefed on the negotiations who said there was no guarantee of a deal being reached. 

Liberty Media is run by CEO Greg Maffei and Chairman John Malone. Maffei is also Chairman of SiriusXM, Live Nation and TripAdvisor.