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An Amazing Opportunity To Be The Solution 

An Amazing Opportunity To Be The Solution

"All I know since yesterday is everything has changed" - TS

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Right?!! COVID-19 is rewriting life as we've known it.

As I sit here at home writing this blog post, my amazing wife, Amy is in the other room teaching an online fitness class. One that she used to teach at our local recreation center, now closed. I spent the past two days teaching arts and entertainment lessons, one-on-one to individuals in the same room where my wife is sweating it out. I've been teaching everything from piano, voice, and music theory to music business consulting, and stand-up comedy!

Amy and I have a full in-home and online teaching schedule for the next two weeks, largely due in part to the fact that we're offering our services for free. We're doing this for a few of reasons:

1. - We suddenly have a lot of time on our hands. Our live performances events have all been canceled from coast to coast, at least for the next several months, and the schools we've been teaching in have all been shut-down... indefinitely.

2. - And this is the most important reason, we believe that people shouldn't be denied opportunities to engage in activities they love or in the education they desire. Amy and I want to do what we can during this uncertain time to help keep hope afloat, provide a bit of normalcy and encourage and equip people's passion for music, arts, and entertainment alive and growing.

3. There is also a practical reason. We will soon have little to no income. We have two young, extraordinary daughters to raise and provide for. And, like every one of us, we have financial responsibilities to look after. We plan to continue offering our arts and entertainment teaching and consulting services but doing so for a fee. Our current plan is to offer an hourly rate, a discounted monthly tuition rate, and a "pay-what-you-can" option because we are all in this together, and as I said above, "we believe that people shouldn't be denied opportunities to engage in activities they love or in the education they desire."

The truth is, apart from extending grace, compassion, generosity, and love, none of us is going to get through all of this corona-craziness and thrive. This goes for governments, corporations, associations, institutions, and every individual on the planet. We have a tremendous opportunity to hit a global "reset" button, one day at a time, by investing some of this time we have on our hands in serving one another as we can. 

BE THE SOLUTION. 

I teach my students that the key to success is this very thing - Be The Solution - wherever you are, whoever you're with, in all things. Do this and you will be the person everyone wants to be with, work with, and is inspired by.

Amy and I can teach out of home right now. This is how we can be the solution. 

How can you be the solution? There are things you can do, services you can provide, hope and help you can offer. Right now is THE opportunity, THE time to be someone's hero, someone's champion, to be THE solution.

I want to encourage your awesomeness! Take a look at your awesomeness and consider how you can make the most of this amazing opportunity to be the solution in your home, your community, your city, state, and beyond... however, you are able. The more of us doing this will make the most positive difference in the days, weeks and months ahead. The more of us who are actively solution-engaged will move this world of ours to a better, kinder future. 

And who knows, it might also slow down all the negativity forced upon us day in and out every time we open a web browser!

We all have something needed to offer that is unique to our current scenarios.

We can do this.

I would love to hear how you're being the solution. Please share your story!

Michael

 

React, Respond or Initiate? 

React, Respond or Initiate?

Seth Godin sent the following in an email to his blog subscribers today. I was so encouraged, not only because of the simple yet powerful insight shared but also because of something my wife and I decided to do just last night.I'll get to that following Seth's post. 

React, Respond or Initiate?

That’s pretty much all that’s on offer. 

What will you do next? 

The first gives us visceral satisfaction and emotional release, and it almost always leads to bad outcomes. 

Responding is smarter. It requires each of us to think hard about the action and emotion we seek to create after something is put on our desk. 

And the third? Initiating is ever easier and leveraged than ever before, which, surprisingly, also makes it more difficult to move up on our agenda. 

In normal times, it’s easy to get into a rhythm of simply responding. Someone else setting the agenda. 

When things are uncertain, it’s easy to react. 

But now, right now, is the single best time to initiate. We’re in for a slog, but there will be an end to it. 

Make things better by making better things.

Free Lessons For Our Community

One of the things I teach my creative entrepreneurship students is that in every challenge we face are opportunities to be found. We simply need to step back, look, listen, recognize an opportunity and then start to do something with it.

Our present reality as impacted by necessary measures we are all taking to help prevent the spread of COVID-19 has, for many, suddenly provided us with a lot of time on our hands. Schools are closed, work is shut down, events have been canceled. 

People are frightened and need to find ways to know hope and move forward toward a positive future.

Grace, compassion, generosity, love.

So last night, my wife, Amy and I decided to initiate something...

We decided, with the extra time we now have, to do what we can, with what we have, to bring grace, compassion, generosity, and love to our community.

I posted the following announcement through my social media channels:

Hey SE Aurora, Parker, and surrounding area peeps! Looking for something to do now that school/work is on hold? Amy and I are offering FREE Piano/Voice/Music Theory/Acting/Music-Entertainment Business/ and Performance lessons at our place to help keep life upbeat and on track. Message me if you’re interested! We’ll have some fun!

The response has been amazing! Within the first 30 minutes of posting, I received numerous notes of gratitude and requests to teach creative entrepreneurship lessons, piano, voice, stand-up comedy, music theory, and acting!

Amy and I are overjoyed to be able to invest what we can in our community and share a little grace, compassion, generosity, and love. We're also thrilled to be able to provide alternative activities to mindless, fear and panic feeding, social media scrolling.

Each of us has something we can offer to help one another during this unprecedented time in history. I want to encourage you to consider how you too can initiate something, anything, to help make life a little brighter, a little lighter, and a whole lot more full of hope for those in your communities.

Take the time to find opportunities in the midst of our present challenges. You have more to offer than you may realize.

 

 

 

AMAZON MUSIC OPENS UP STREAMING DATA WITH AMAZON MUSIC FOR ARTISTS APP 

AMAZON MUSIC OPENS UP STREAMING DATA WITH AMAZON MUSIC FOR ARTISTS APP

Here is some much needed good news for today! Amazon Music has announced the long-awaited beta launch of Amazon Music for Artists – a new mobile app for artists and their teams designed to help acts “better understand their business on Amazon Music”.

Guest post by Tim Ingham of Music Business Worldwide

The music streaming landscape just got more transparent.

Available on both iOS and Android, the app serves up information regarding artist streaming performance on Amazon Music’s various tiers, as well as insights into each act’s fanbase. 

According to Amazon, its features include: 

  • New success metrics, including the Daily Voice Index, which illustrates how an artist’s music is performing on Amazon Music with Alexa – including insights into voice requests by artist, album, song, and lyric. 
  • Access to near-real-time streaming data, providing artists with the latest streaming data across their entire catalog. 
  • A fan insights tab, which provides a breakdown of an artist’s most engaged listeners –Fans and Superfans – so they can focus on growing these segments over time. 
  • A custom date filter, so artists can choose specific dates, or length of time to track performance in near-real-time, including the last 24 hours of a release. 

CD Baby is a verification launch partner with Amazon Music for Artists, meaning any artist who is distributed through CD Baby can get expedited access to join.

The launch is coupled with a companion website (artists.amazonmusic.com) where artists and their teams can learn more about the app, as well as opportunity areas, best practices, additional resources, and more. 

In January, Amazon Music confirmed over 55m global ‘customers’ were now using the firm’s various tiers; this number included an estimated subscriber count of approximately 50m, up 16m year-on-year. 

Last August, Amazon Music rival Apple Music launched Apple Music for Artists, which in turn was designed to rival Spotify’s analytics tools. 

And in November, Universal Music Group revealed its own data/insights app. 

The Universal Music Artists (UMA) app can be used to view personalized, global data insights from Spotify, Apple Music, Amazon and YouTube (with data from Deezer set to be included in 2020). 

At launch, Amazon Music for Artists is available globally in English to download via the mobile app store on either Android or iOS

Leadership From Live Nation, AEG, UTA, CAA, WME, And Paradigm Form A Task Force, Call For Suspension Of All Major Concert Events 

Leadership From Live Nation, AEG, UTA, CAA, WME, And Paradigm Form A Task Force, Call For Suspension Of All Major Concert Events

Guest post by Ian Courtney of Celebrity Access

LOS ANGELES (CelebrityAccess) — On Thursday, leadership from some of the leading entertainment companies in the industry announced that they have come together to form a joint task force to address the spreading disruption caused by the COVID-19 coronavirus. 

The task force includes Michael Rapino (CEO and President, Live Nation Entertainment), Dan Beckerman (President and CEO, AEG & Board Member, ASM Global), Jay Marciano (Chairman and CEO, AEG Presents), Rob Light (Managing Partner and Head of the Music Division, CAA), Marc Geiger (Partner and Head of Music, WME), Sam Gores (Chairman, Paradigm), Marty Diamond (Head of Global Music, Paradigm), and David Zedeck (Global Head Of Music, UTA). 

The statement said that the task force collectively recommends that large scale events through the end of March be postponed. A rep for Live Nation underscored that the guidance is a recommendation at this time and not a suspension of touring activity. 

“We continue to support that small scale events follow guidance set by their local government officials. We feel fortunate to have the flexibility to reschedule concerts, festivals, and live events as needed, and look forward to connecting fans with all their favorite artists and live entertainment soon,” the joint statement said. 

On Thursday, Billboard’s Dave Brooks reported that behind the scenes, Live Nation was planning to suspend touring activity worldwide through the end of the month and has told international tours to return to the U.S. 

According to Billboard, executives with the company told employees today that they plan to re-evaluate the situation in April with an eye towards resuming touring in May or June. 

This is a breaking story and will be updated as more information becomes available.

Growing A Music Community Through Instagram Stories  

Growing A Music Community Through Instagram Stories 

Bas Grasmayer walks us through how he was able to cultivate interest in his project Hard Dance Berlin through the persistent use of Instagram stories highlighting the performers and their upcoming shows. 

Guest post by Bas Grasmayer of Music x Tech x Future

Last week I announced the launch of Hard Dance Berlin. Since then, I have been spending a few minutes each day building up the community around it by leveraging Instagram stories (@harddanceberlin). 

I hope by highlighting some of the activities, you’ll find some inspiration for how to grow your own projects. 

Goal & tools 

The Instagram account is very much an extension of the project’s main site. The goal being to highlight performers and events in Berlin’s harder and faster styles of electronic music. 

Instagram is a place where people interested in this already spend their time – as opposed to a random new site – and a tool many of them use to discover events and music. 

Stories’ ephemeral nature make it easy to drip interesting content for this community every day. 

Key principle: support, support, support 

In general, whenever you create something, make sure it solves problems whether they’re your own or other people’s. This should be your primary goal and activity. This is how you shape something valuable. Look for problems; solve them. 

Give more than you take. If you ask for anything in the beginning, then ask people to help you help them. In my case that means soliciting promo material, images, etc. so I can better promote other people’s events to the community. 

The ethos is: support, support, support – the music, the people, the parties and the scenes. Double down on your ethos early on, because things can get muddy later on and there’s always a risk of believing in your own hype once things take off. 

This also makes it easier for people to join and help the community: if there is growth potential in an area, the goal should be to grow everything. If one part of the community grows stronger, we all grow stronger. 

Method & content 

Here are the types of content I currently post to serve the community. I’ll highlight for each one how they help to grow the Instagram: 

  • Short-term highlights (“check out this party tonight”) 
  • Longer-term highlights (“next week xyz”, “just announced next month: x”) 
  • Music highlights (“check out the new mix by xyz”) 

Short-term highlights 

When focusing on events, I try to do the following things: 

Share a picture from the promoter or venue’s Instagram timeline. This helps connect the community to people active in the scene, and it also sends a notification to the account holder and allows them to repost the story to their own stories (in turn giving @harddanceberlin more exposure). 
Tag as many (relevant) people as possible (the event’s performers, promoter, venue, etc). This again provides value for fans to understand what’s going on and helps them check stuff out, but it also means your story can now be shared by anyone who was tagged. 
Location tags. Tagging to a location increases your discoverability for people checking out stories around that area. To be honest, I consider this optional as it usually just gives 1 or 2 more views per story and I’m not sure if it has lead to follows. Sometimes you can get lucky and get hundreds of views though. 
Add the MUSIC one might expect at the event to the story. It’s an important service to the community using the stories to determine whether to investigate an event, but if it’s music by one of the performers, it also makes it more likely they’ll repost your story. 

The ‘growth hacking’ term is leveraging “other people’s audience” (OPA). 

Longer-term highlights 

Longer term highlights focus on events from about a week or so out. It follows a very similar approach as the shorter term highlights, incl. tagging the performers. This allows people from out of town to repost your story to announce to their fans that they’re going to be in town. It also means you can build up some extra hype for particularly interesting events and line-ups. 

The above screenshots also indicate how it only takes me a few minutes per day: for story 1, the artwork was sent to me by the promoter. For story 2, I just reposted one of the promoters’ announcements. For story 3, I made a screenshot of the Resident Advisor calendar I maintain and cropped out irrelevant stuff. 

Music highlights 

On weekdays with zero events (Berlin can be wild and last week actually had a relevant event every night of the week), I’ll highlight music of local producers, DJs, labels, collectives, etc. 

Currently about 50% of all followers see the account’s stories. That’s a high engagement rate and I want to keep it there, so ideally I have something for people daily. It’s also important to keep the growth momentum up. I’ll explain why next. 

Instagram account discovery 

Alright. So, someone I tagged reposted a story. What now? 

I tend to go for really clear names when naming projects. MUSIC x TECH x FUTURE is exactly the scope of the content; it’s what I want to talk and think about. MUSIC x GREEN was actually going to be called MUSIC x SUSTAINABILITY, but the latter word was annoying to type out in a URL. So this is called Hard Dance Berlin – a bit tricky SEO-wise since a big YouTube music channel has done an event in this city by that name once, but it explains exactly what the project is about. 

So when somebody sees the account name when content is reposted, it’s pretty self-explanatory that if you tap on the story and go to the profile, you’re going to get more of hard dance in the context of Berlin. 

So here’s what you’ll see: 

And that’s it. Within two weeks, I should have it organically at 100 highly relevant and engaged followers. By summer, I think I can hit 1k. Should I do some paid promotion, that can go a lot faster. The upside of something as niche as this, is that it is easy to know where to find your audience when targeting ads. 

Maybe it seems highly tactical, or whatever, but the reason why I spend my spare time on it is because of the love for the music. 

Not everything can be done online! I’m too old now to visit all of the events, but I try to make sure to go to a decent portion of them, speak to some people, etc. and also play sometimes. This has helped me get some early visibility with friends following and resharing some of the content. 

I hope the above has been helpful and insightful, and not just blowing my own horn. 

If there’s just one takeaway, let it be this: always give more than you take.

TBT - I Grew Up in the Circus 

Here is a little TBT photo fun -

America's Own Bouncing Pickering Family!

Yes, I grew up in the circus! I did my first show when I was three months old. I think my family my younger sister, Chris and I may have been the original home-schoolers. We traveled around the world extensively before I had begun kindergarten. In fact, my kindergarten teacher called my parents in for a conference at one point because she was concerned that I might be a 5-year old compulsive liar! Mrs. Bogartus told my parents, "Every time I talk to the class about geography, traveling on airplanes, boats, subways, famous structures like the Empire State Building, Statue of Liberty, etc., Mikie raises his hand and tells a story about being there." My parents assured her that these stories were true and that I wasn't a compulsive liar. "Well", she replied, "I don't know if the stories are true, but we sure do love listening to Mikie tell them!"

With a colorful upbringing like the one I was blessed to have, it is no wonder that I have always been in love with music, arts, and entertainment. This world has been my world even before I could walk. It's also why I am so passionate about sharing this world, it's challenges and opportunities, with students and professionals of all ages. There really is no business quite like show business, whether the work is done behind the scenes, center stage, or the center ring.

It is my pleasure and joy to help others make their music and entertainment industry dreams come true. Let me know how I might help you!

MP

michael@mpickeringmusic.com

Michael Pickering, President and Chief Creative Officer of Lionsong Entertainment, Inc., and former Director and founder of the Music and Entertainment Entrepreneurship program at the Community College of Aurora, is a creative leader, entrepreneur, educator, and musician. He holds a Master of Arts in Music Business Degree and a B.P.S. in Interdisciplinary Music Studies Degree from the Berklee College of Music. He has served on the boards of local arts and entertainment organizations, authored post-secondary music curricula, and spoken at many local and national music industry events. He also provides music and entertainment business and performance consulting services (www.mpickeringmusic.com). Michael and his wife, Amy Pickering, remain active as national headline music and clean comedy performing artists for corporate, theatrical, educational, outreach, cruise, and private clients worldwide — www.michaelandamy.com.

 

Tell @Spotify and @AmazonMusic to #StopFightingSongwriters 

Tell @Spotify and @AmazonMusic to #StopFightingSongwriters

Songwriters - You must develop and flex your music business muscles or you’ll continue to be pinned down by those who do not have your best interests at heart. On Instagram tell @Spotify and @AmazonMusic to #StopFightingSongwriters

50 Income Streams Music Creatives Should Know About - And Where to Find Them 

50 Income Streams Music Creatives Should Know About...And Where To Find Them 

Music royalties, licensing fees and the numerous other streams of revenue available to songwriters, performers and producers can be difficult to navigate. The good news is, the rapid growth of technology has produced more opportunities for distribution, new forms of music royalties and more ways than ever to track and collect monies due to you. The challenge is in knowing what types of royalties and fees are out there. 

In the world of music royalties, it all starts with the song. Each song is protected by copyrights in two categories: 

A copyright for the songwriting, or “composition”, categorized as the Composition 

A copyright for the performance, categorized as the Sound Recording. 

Depending on your role in the writing, production or recording of any given song, you may earn royalties in one copyright category or both. 

Beyond copyright royalties, there are a wide range of fees and profit centers that can encompass the earnings of a music professional. It is critical for creatives to be familiar with these revenue sources and have expert help whenever possible to track and collect the royalties, fees and income to which you are entitled. There is much to know, but there is also a wealth of information online, whether through sources like Wikipedia, official websites for Performing Rights Organizations (PROs) like ASCAP, BMI and SESAC, or right here, in this royalty income guide that Sound Royalties has put together for you. 

In the new digital music economy the creator is king. As an artist-friendly company, Sound Royalties is dedicated to the empowerment of creative talent. To help you flourish and sustain your career, here is our guide to royalty and revenue streams all music creatives should know about. 

Click here for a fantastic Income Stream resource from Sound Royalties!

Monday Music Business Mindset 

Monday Music Business Mindset

Don’t give up what you really want for what you want right now.

Make big-picture, career-growing, life-fulfilling, purposeful choices... especially when you’re tempted to take shortcuts.

You and your dream are worth it!

Contact me today for a free no-obligation consultation. 

Michael Pickering, M.A., Music Business, ACUE 

BERKLEE COLLEGE OF MUSIC 

Michael Pickering, President and Chief Creative Officer of Lionsong Entertainment, Inc., and former Director and founder of the Music and Entertainment Entrepreneurship program at the Community College of Aurora, is a creative leader, entrepreneur, educator, and musician. He holds a Master of Arts in Music Business Degree and a B.P.S. in Interdisciplinary Music Studies Degree from the Berklee College of Music. He has served on the boards of local arts and entertainment organizations, authored post-secondary music curricula, and spoken at many local and national music industry events. He also provides music and entertainment business and performance consulting services (www.mpickeringmusic.com). Michael and his wife, Amy Pickering, remain active as national headline music and clean comedy performing artists for corporate, theatrical, educational, outreach, cruise, and private clients worldwide — www.michaelandamy.com.

Show Business is a Lot More Business Than Show - I Can Help 

Show Business is a Lot More Business Than Show - I Can Help

For most of us, making a full-time living making music is the goal. But in order to achieve this, it is essential to identify whether or not you're on the right track. 

As an exercise, think for a moment about why you're not currently making a full-time living making music... 

  • Do you know how to make a full-time living making music? 
  • Do you have a strategy for getting started and building a sustainable music career? 
  • Do you understand the different income streams available to you? 
  • Do you have a strategy for growing and nurturing a community of fans and followers? 
  • Do you have a strategy for monetizing your community? 
  • Are you marketing effectively? 
  • Do you have clarity about to whom you should be marketing and how? 

I would love to talk with you, hear your story, and help you move your career forward. If this sounds interesting to you, contact me today and let's create a plan to help you make a living making music.

Contact me today for a free no-obligation consultation.

Michael Pickering, M.A., Music Business, ACUE 

BERKLEE COLLEGE OF MUSIC 

Michael Pickering, President and Chief Creative Officer of Lionsong Entertainment, Inc., and former Director and founder of the Music and Entertainment Entrepreneurship program at the Community College of Aurora, is a creative leader, entrepreneur, educator, and musician. He holds a Master of Arts in Music Business Degree and a B.P.S. in Interdisciplinary Music Studies Degree from the Berklee College of Music. He has served on the boards of local arts and entertainment organizations, authored post-secondary music curricula, and spoken at many local and national music industry events. He also provides music and entertainment business and performance consulting services (www.mpickeringmusic.com). Michael and his wife, Amy Pickering, remain active as national headline music and clean comedy performing artists for corporate, theatrical, educational, outreach, cruise, and private clients worldwide — www.michaelandamy.com.