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CD Baby, Tunecore, DistroKid Add Rapid Apple Music For Artists Verification  

CD Baby, Tunecore, DistroKid Add Rapid Apple Music For Artists Verification 

Top 3 DIY music distributors CD Baby, Tunecore and DistroKid have all added rapid Apple Music For Artists verification, unlocking the platform's expanded analytics for their artists. 

To be eligible, artists must use the same email address and password that they use for their distribution account when signing up for Apple Music For Artists. 

Here's how CD Baby describes what Apple Music For Artists offers: 

When you claim your Apple Music for Artists profile you’ll be able to: 

  • Express your visual brand on the platform 
  • View the real-time results of your music promotion 
  • Ensure that your music catalog is accurately represented 

With Apple Music for Artists you can view: 

  • Plays from on-demand streaming 
  • Average Daily Listeners 
  • Song Purchases on iTunes 
  • Radio plays on Apple Music 
  • Shazams (yes, Shazams!) 
  • Insights and milestones for your music worldwide (for instance, “You passed 10,000 all-time plays in Canada”) 
  • Plays from Playlists 
  • Most Played Songs 
  • Popular Countries (with heat maps) 
  • Demographic and geographic information about your listeners (by song, album, playlist, etc.) 
  • And more

APPLE MUSIC FOR ARTISTS LAUNCHES, RIVALLING SPOTIFY’S ANALYTICS TOOLS 

APPLE MUSIC FOR ARTISTS LAUNCHES, RIVALLING SPOTIFY’S ANALYTICS TOOLS

Artists and their managers have long appreciated the royalties they receive from Apple Music – which, on a per-play basis, are reportedly close to double what they get from Spotify. 

Yet Spotify has always won far more praise when it comes to another valuable asset for musicians: data. 

Spotify launched its Spotify For Artists app in 2017 (an evolution of the ‘Fan Insights’ tool it introduced two years earlier) to provide artists and their teams with information pertaining to their popularity on the service. 

Now, Apple is stepping up to the plate.

Guest post by: BY TIM INGHAM of Music Business Worldwide

Today (August 8), Apple Music For Artists (AMFA) is emerging out of Beta and is being made available for every artist on Apple Music. Like Spotify for Artists, the service is available as both a desktop interface and a standalone mobile app (in AMFA’s case, currently only on iOS). 

MBW understands that in the limited industry meetings Apple has had during AMFA’s Beta, it has been confidently telling artists that its app is “the best available” in the market. 

We’ve taken a look at the platform, both on desktop and via the iOS app. As you’d expect, it allows artists to monitor the volume of their streaming plays on Apple Music and album/song sales on iTunes, all within a data set that updates daily. 

Artists can also drill down into how specific songs and/or albums are performing (and how their fans are growing) in specific markets around the world – down to a city-level in over 100 countries. Apple believes this will help artists to plan tours, tailor setlists for fans in each city, and uncover hitherto unknown pockets of popularity around the world.

Artists can also monitor how many plays of a particular song in a given period have been generated by playlists, as opposed to ‘organic’ plays from fans – and what position their track has been placed within these lists. And they can also see how many of their streams are the result of algorithmic radio (i.e. ‘lean-back’) versus active plays. 

This won’t shock you, but it’s a big differentiator: Apple is putting Shazam data front and center within its AMFA app, allowing artists to examine where their music has been most Shazam’d in particular locations and in particular time periods. (Apple fully acquired Shazam for a reported $400m in September last year.) 

In addition, artists can see a basic count of the average number of daily listeners to their music, broken down by country, city or song, while there is a dedicated section breaking out their video plays on Apple Music. 

Plus, Apple has updated its data to cover music industry standard release weeks to enable artists to better monitor week-to-week success. 

And in a feature which reminded us of the much-vaunted artist app from AWAL, acts are automatically alerted when there are meaningful changes to their data, for example: (i) The first week plays of a new release versus their previous week-one plays; (ii) Milestones like ‘1 Million Plays’; (iii) Sudden spikes in streams anywhere around the world; (iv) When they are added to a major Apple Music playlist. 

Unlike some third-party distribution/services companies, Apple does not provide insights on how an act’s streams translate into royalty payouts.

Apple Reportedly Ending iTunes 

Apple Reportedly Ending iTunes

The file organization system you've been finding ways to work around for over a decade is about to be no more. According to a report from Bloomberg, Apple is hoping to phase out iTunes in the near future. Apple CEO Tim Cook is expected to announce the decision to move away from iTunes as part of a push away from the iPhone in coming years. 

Guest Post By Alex Galbraith

Unveiled in 2001, iTunes originally functioned as a music library and marketplace for iPods, iPhones, and Mac computers. As the company shifts its focus to other arms, the iTunes library will be replaced by separate desktop apps: Music, Podcasts and TV. iPhones and iPads already separate out libraries in this manner. 

The company's Worldwide Developers Conference is a closely watched event for fanboys and journalists. At this year's iteration, the company is also expected to announce greater freedom for their Apple Watch, which currently only works if it is connected to an iPhone. 

While the company is looking to roll out a new iPod soon, the move away from iTunes is probably a savvy business move given the recent raft of bad press attached to the brand. The company is currently being sued by users who allege that their iTunes data was sold to third parties who connected the data to personal information to sell to marketers. 

“None of the information pertaining to the music you purchase on your iPhone stays on your iPhone," the $5 million lawsuit alleged, per Billboard. “The data Apple discloses includes the full names and home addresses of its customers, together with the genres and, in some cases, the specific titles of digitally-recorded music that its customers have purchased via the iTunes Store and then stored in their devices.”

Amazon’s Ad Supported Strategy Goes Way Beyond Music 

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of Spotify investors. What we are seeing here is Amazon upping the ante on a bold and ambitious ad revenue strategy that is helping to reformat the tech major landscape. The long-term implications of this may be that it is Facebook that should be worrying, not Spotify. 

Guest Post By MIDiA analyst Mark Mulligan from his Music Industry blog 

In 2018 Amazon generated $10.1 billion in advertising revenue, which represented 4.3% of Amazon’s total revenue base. While this is still a minor revenue stream for Amazon, it is growing at a fast rate, more than doubling in 2018 while all other Amazon revenue collectively grew by just 29%. Amazon’s ad business is growing faster than the core revenue base, to the extent that advertising accounted for 10% of all of Amazon’s growth in 2018. 

"Spotify builds audiences to deliver them music (and then monetize), Amazon is now building audiences in order to sell advertising" 

Amazon is creating new places to sell advertising 

The majority of Amazon’s 2018 ad revenue came from selling inventory on its main platform. This entails having retailers advertise directly to consumers on Amazon, so that Amazon gets to charge its merchants for the privilege of finding consumers to sell to, the final transaction of which it then also takes a cut of. In short, Amazon gets a share of the upside (i.e. the transaction) and of the downside (i.e. ad money spent on consumers who do not buy). This compressed, redefined purchase funnel is part of a wider digital marketing trend and underlines one of MIDiA’s Four Marketing Principles. 

But as smart a business segment as that might be to Amazon, it inherently skews towards the transactional end of marketing, and is less focused on big brand marketing, which is where the big ad dollar deals lie. TV and radio are two of the traditional homes of brand marketing and that is where Amazon has its sights set, or rather on digital successors for both: 

Video: Amazon’s key video property Prime Video is ad free. However, it has been using sports as a vehicle for building out its ad sales capabilities and has so far sold ads against the NFL’s Thursday Night Football. It also appears to be poised to roll this out much further. However, Amazon’s key move was the January launch of an entire ad-supported video platform, IMDb Freedive. Amazon has full intentions to become a major player in the video ad business. 
Music: Thus far, Amazon’s music business has been built around bundles (Prime Music) and subscriptions (Music Unlimited). Should it go the ad-supported route, Amazon will be replicating its video strategy to create a means for building new audiences and new revenue. 

It’s all about the ad revenue 

Right now, Amazon is a small player in the global digital ad business, with just 6% of all tech major ad revenue. However, it is growing fast and has Facebook in its sights. Facebook’s $50 billion of ad revenue in 2018 will feel like an eminently achievable target for a company that grew from $2.9 billion to $10.1 billion in just two years. 

To get there, Amazon is committing to a bold, multi-platform audience building strategy. Whereas Spotify builds audiences to deliver them music (and then monetize), Amazon is now building audiences in order to sell advertising. That may feel like a subtle nuance, but it is a critical strategic difference. In Spotify’s and Netflix’s content-first models, content strategy rules and business models can flex to support the content and the ecosystems needed to support that content. In an ad-first model, the focus is firmly on the revenue model, with content a means to an end rather than the end. (Of course, Amazon is also pursuing the content-first approach with its premium products.) 

Amazon is becoming the company to watch 

So, while Spotify investors were right to get twitchy at the Amazon rumours, it is Facebook investors who should be paying the closest attention. Amazon’s intent is much bigger than competing with Spotify. It is to overtake Facebook as the second biggest global ad business. None of this means that Spotify won’t find some of its ad supported business becoming collateral damage in Amazon’s meta strategy – a meta strategy that is fast singling Amazon out as the boldest of the tech majors, while its peers either ape its approach (Apple) or consolidate around core competences (Google and Facebook). Amazon is fast becoming THE company to watch on global digital stage.