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‘MASTERS ARE OWNED BY [THE] ARTIST’: CHANCE THE RAPPER MANAGER PAT CORCORAN INKS ‘UNPRECEDENTED’ DEAL WITH WARNER RECORDS FOR 99 NEIGHBORS 

‘MASTERS ARE OWNED BY [THE] ARTIST’: CHANCE THE RAPPER MANAGER PAT CORCORAN INKS ‘UNPRECEDENTED’ DEAL WITH WARNER RECORDS FOR 99 NEIGHBORS

When is a major label deal not a major label deal? 

If your answer to that question is, “When an artist owns their own masters,” then you might have found the past 12 months a confusing place. 

 Guest post by: BY TIM INGHAM of Music Business Worldwide

First, in November last year, we had Taylor Swift inking a global deal with Republic Records / Universal Music Group – an agreement under which she appears likely to license her music rights to UMG on a relatively short-term basis. “It’s incredibly exciting to know that I’ll own all of my masters from now on,” said Swift on Instagram when announcing that agreement. “It’s really important to me to see eye to eye with a label regarding the future of our industry.” 

Those words, of course, became all the more prescient last month, thanks to Swift’s masters-related public fallout with Scott Borchetta and Scooter Braun.

This week, another major music industry player is stating their joy at having struck a major label deal whereby masters are retained. This time, it’s not an artist doing the celebrating, but Pat Corcoran – the super-manager of Chance The Rapper, and therefore a key architect of one of the most talked about label-free artist campaigns of recent years. 

On behalf of his entertainment company Nice Work, Corcoran has just inked a deal with Warner Records, the company formerly known as Warner Bros Records and run by Tom Corson and Aaron Bay-Schuck out of Los Angeles.

“MASTERS ARE OWNED BY ARTIST, CREATIVE IS OWNED BY ARTIST, PROFIT SHARING OVER ROYALTIES, ALL WITH THE INCREDIBLE SUPPORT AND PLATFORM THAT OUR COLLECTIVE TEAMS PROVIDE.” 

PAT CORCORAN ON NICE WORK / WARNER RECORDS DEAL FOR 99 NEIGHBORS

The Nice Work/ Warner Records deal covers the future releases of 99 Neighbors, a Vermont-based music troupe whose ranks include founding hip-hop vocalists, Sam Paulino and Hanknative, plus producer Somba and a range of photographers, designers and musicians. 

In a press release, Corcoran noted that the Warner partnership would “allow me to work closer to the art while the label group could help amplify the distribution, marketing and promotion”. 

Calling the deal “unprecedented” and “artist-first”, Corcoran further noted: “The strategy allows Nice Work to step fully into what we love and what we feel we do best; bringing artists and fans closer together via innovative marketing, unparalleled artist-first service and unrelenting determination to protect and promote creators who move us with their music.” 

Over on Instagram, however, Corcoran was a little more direct in revealing significant details about the deal. 

He wrote: “Masters are owned by artist, creative is owned by artist, profit sharing over royalties, all with the incredible support and platform that our collective teams provide.” 

Doesn’t this sound like the sort of ‘label services’ agreement more typically offered by the likes of Sony’s The Orchard, Universal’s Caroline or Warner’s own ADA, not to mention a string of independent players, instead of a major record company deal? 

Corcoran added: “Proud to be a part of big changes in the music industry. Proud of the amazing art 99 has coming.” 

Interesting times.

Apple Reportedly Ending iTunes 

Apple Reportedly Ending iTunes

The file organization system you've been finding ways to work around for over a decade is about to be no more. According to a report from Bloomberg, Apple is hoping to phase out iTunes in the near future. Apple CEO Tim Cook is expected to announce the decision to move away from iTunes as part of a push away from the iPhone in coming years. 

Guest Post By Alex Galbraith

Unveiled in 2001, iTunes originally functioned as a music library and marketplace for iPods, iPhones, and Mac computers. As the company shifts its focus to other arms, the iTunes library will be replaced by separate desktop apps: Music, Podcasts and TV. iPhones and iPads already separate out libraries in this manner. 

The company's Worldwide Developers Conference is a closely watched event for fanboys and journalists. At this year's iteration, the company is also expected to announce greater freedom for their Apple Watch, which currently only works if it is connected to an iPhone. 

While the company is looking to roll out a new iPod soon, the move away from iTunes is probably a savvy business move given the recent raft of bad press attached to the brand. The company is currently being sued by users who allege that their iTunes data was sold to third parties who connected the data to personal information to sell to marketers. 

“None of the information pertaining to the music you purchase on your iPhone stays on your iPhone," the $5 million lawsuit alleged, per Billboard. “The data Apple discloses includes the full names and home addresses of its customers, together with the genres and, in some cases, the specific titles of digitally-recorded music that its customers have purchased via the iTunes Store and then stored in their devices.”

It's An Indie World After All  

It's An Indie World After All 

If there was still any doubt in your mind that you didn't need to be signed to a major label in order to succeed in the music industry, wonder no longer, as new data reveals just how much of market share indies have gained in recent years. 

Guest post by Bobby Owsinski of Music 3.0 

If you thought that you needed to sign with a major record label or publisher in order to have success, that’s no longer true and there’s a lot of data to prove it. No metric is more valuable in seeing this picture as market share. Indies have made great strides in this area in recent years and continue to do so. Let’s take a look: 

Record Label

Physical Product

Digital Product

Physical/Digital 

Universal

23.4%

32.4%

29.8% 

Sony

19.2%

20.2%

19.9 %

Warner

13.4%

17.7%

16.5%

Independents

44.0%

29.7%

33.8% 

The big takeaway here is how well the indies stack up against the majors. When it comes to physical product, the indies are way ahead, and when it comes to total product they are as well. 

Something similar happens with publishing. 

Record Label

2017

2018

Change

Sony

27.3%

26.0%

-1.3% 

Universal Publishing

19.5%

20.2%

0.7 %

Warner Chappell

12.0%

12.3%

0.3 %

Independents

41.2%

41.4%

0.2 %

Once again, the indies are way ahead of the major publishers and its’ not even close. 

This goes to show that everything in the music industry has been turned on its head. A decade ago and for nearly 100 years, the major labels and publishers dominated the industry. Today indies have a major share of the industry, and while no single company is as strong as a major (yet), they are as a group. 

Artists and songwriters are leery of major corporations in general, and that’s who run the major labels and publishers. They know that the majors have shareholder interests in mind more than theirs. It’s also now a safer bet to sign with a indie, since success is no longer a long shot by going down that path. 

The data was compiled by the Music & Copyright Blog.