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React, Respond or Initiate? 

React, Respond or Initiate?

Seth Godin sent the following in an email to his blog subscribers today. I was so encouraged, not only because of the simple yet powerful insight shared but also because of something my wife and I decided to do just last night.I'll get to that following Seth's post. 

React, Respond or Initiate?

That’s pretty much all that’s on offer. 

What will you do next? 

The first gives us visceral satisfaction and emotional release, and it almost always leads to bad outcomes. 

Responding is smarter. It requires each of us to think hard about the action and emotion we seek to create after something is put on our desk. 

And the third? Initiating is ever easier and leveraged than ever before, which, surprisingly, also makes it more difficult to move up on our agenda. 

In normal times, it’s easy to get into a rhythm of simply responding. Someone else setting the agenda. 

When things are uncertain, it’s easy to react. 

But now, right now, is the single best time to initiate. We’re in for a slog, but there will be an end to it. 

Make things better by making better things.

Free Lessons For Our Community

One of the things I teach my creative entrepreneurship students is that in every challenge we face are opportunities to be found. We simply need to step back, look, listen, recognize an opportunity and then start to do something with it.

Our present reality as impacted by necessary measures we are all taking to help prevent the spread of COVID-19 has, for many, suddenly provided us with a lot of time on our hands. Schools are closed, work is shut down, events have been canceled. 

People are frightened and need to find ways to know hope and move forward toward a positive future.

Grace, compassion, generosity, love.

So last night, my wife, Amy and I decided to initiate something...

We decided, with the extra time we now have, to do what we can, with what we have, to bring grace, compassion, generosity, and love to our community.

I posted the following announcement through my social media channels:

Hey SE Aurora, Parker, and surrounding area peeps! Looking for something to do now that school/work is on hold? Amy and I are offering FREE Piano/Voice/Music Theory/Acting/Music-Entertainment Business/ and Performance lessons at our place to help keep life upbeat and on track. Message me if you’re interested! We’ll have some fun!

The response has been amazing! Within the first 30 minutes of posting, I received numerous notes of gratitude and requests to teach creative entrepreneurship lessons, piano, voice, stand-up comedy, music theory, and acting!

Amy and I are overjoyed to be able to invest what we can in our community and share a little grace, compassion, generosity, and love. We're also thrilled to be able to provide alternative activities to mindless, fear and panic feeding, social media scrolling.

Each of us has something we can offer to help one another during this unprecedented time in history. I want to encourage you to consider how you too can initiate something, anything, to help make life a little brighter, a little lighter, and a whole lot more full of hope for those in your communities.

Take the time to find opportunities in the midst of our present challenges. You have more to offer than you may realize.

 

 

 

AMAZON MUSIC OPENS UP STREAMING DATA WITH AMAZON MUSIC FOR ARTISTS APP 

AMAZON MUSIC OPENS UP STREAMING DATA WITH AMAZON MUSIC FOR ARTISTS APP

Here is some much needed good news for today! Amazon Music has announced the long-awaited beta launch of Amazon Music for Artists – a new mobile app for artists and their teams designed to help acts “better understand their business on Amazon Music”.

Guest post by Tim Ingham of Music Business Worldwide

The music streaming landscape just got more transparent.

Available on both iOS and Android, the app serves up information regarding artist streaming performance on Amazon Music’s various tiers, as well as insights into each act’s fanbase. 

According to Amazon, its features include: 

  • New success metrics, including the Daily Voice Index, which illustrates how an artist’s music is performing on Amazon Music with Alexa – including insights into voice requests by artist, album, song, and lyric. 
  • Access to near-real-time streaming data, providing artists with the latest streaming data across their entire catalog. 
  • A fan insights tab, which provides a breakdown of an artist’s most engaged listeners –Fans and Superfans – so they can focus on growing these segments over time. 
  • A custom date filter, so artists can choose specific dates, or length of time to track performance in near-real-time, including the last 24 hours of a release. 

CD Baby is a verification launch partner with Amazon Music for Artists, meaning any artist who is distributed through CD Baby can get expedited access to join.

The launch is coupled with a companion website (artists.amazonmusic.com) where artists and their teams can learn more about the app, as well as opportunity areas, best practices, additional resources, and more. 

In January, Amazon Music confirmed over 55m global ‘customers’ were now using the firm’s various tiers; this number included an estimated subscriber count of approximately 50m, up 16m year-on-year. 

Last August, Amazon Music rival Apple Music launched Apple Music for Artists, which in turn was designed to rival Spotify’s analytics tools. 

And in November, Universal Music Group revealed its own data/insights app. 

The Universal Music Artists (UMA) app can be used to view personalized, global data insights from Spotify, Apple Music, Amazon and YouTube (with data from Deezer set to be included in 2020). 

At launch, Amazon Music for Artists is available globally in English to download via the mobile app store on either Android or iOS

Growing A Music Community Through Instagram Stories  

Growing A Music Community Through Instagram Stories 

Bas Grasmayer walks us through how he was able to cultivate interest in his project Hard Dance Berlin through the persistent use of Instagram stories highlighting the performers and their upcoming shows. 

Guest post by Bas Grasmayer of Music x Tech x Future

Last week I announced the launch of Hard Dance Berlin. Since then, I have been spending a few minutes each day building up the community around it by leveraging Instagram stories (@harddanceberlin). 

I hope by highlighting some of the activities, you’ll find some inspiration for how to grow your own projects. 

Goal & tools 

The Instagram account is very much an extension of the project’s main site. The goal being to highlight performers and events in Berlin’s harder and faster styles of electronic music. 

Instagram is a place where people interested in this already spend their time – as opposed to a random new site – and a tool many of them use to discover events and music. 

Stories’ ephemeral nature make it easy to drip interesting content for this community every day. 

Key principle: support, support, support 

In general, whenever you create something, make sure it solves problems whether they’re your own or other people’s. This should be your primary goal and activity. This is how you shape something valuable. Look for problems; solve them. 

Give more than you take. If you ask for anything in the beginning, then ask people to help you help them. In my case that means soliciting promo material, images, etc. so I can better promote other people’s events to the community. 

The ethos is: support, support, support – the music, the people, the parties and the scenes. Double down on your ethos early on, because things can get muddy later on and there’s always a risk of believing in your own hype once things take off. 

This also makes it easier for people to join and help the community: if there is growth potential in an area, the goal should be to grow everything. If one part of the community grows stronger, we all grow stronger. 

Method & content 

Here are the types of content I currently post to serve the community. I’ll highlight for each one how they help to grow the Instagram: 

  • Short-term highlights (“check out this party tonight”) 
  • Longer-term highlights (“next week xyz”, “just announced next month: x”) 
  • Music highlights (“check out the new mix by xyz”) 

Short-term highlights 

When focusing on events, I try to do the following things: 

Share a picture from the promoter or venue’s Instagram timeline. This helps connect the community to people active in the scene, and it also sends a notification to the account holder and allows them to repost the story to their own stories (in turn giving @harddanceberlin more exposure). 
Tag as many (relevant) people as possible (the event’s performers, promoter, venue, etc). This again provides value for fans to understand what’s going on and helps them check stuff out, but it also means your story can now be shared by anyone who was tagged. 
Location tags. Tagging to a location increases your discoverability for people checking out stories around that area. To be honest, I consider this optional as it usually just gives 1 or 2 more views per story and I’m not sure if it has lead to follows. Sometimes you can get lucky and get hundreds of views though. 
Add the MUSIC one might expect at the event to the story. It’s an important service to the community using the stories to determine whether to investigate an event, but if it’s music by one of the performers, it also makes it more likely they’ll repost your story. 

The ‘growth hacking’ term is leveraging “other people’s audience” (OPA). 

Longer-term highlights 

Longer term highlights focus on events from about a week or so out. It follows a very similar approach as the shorter term highlights, incl. tagging the performers. This allows people from out of town to repost your story to announce to their fans that they’re going to be in town. It also means you can build up some extra hype for particularly interesting events and line-ups. 

The above screenshots also indicate how it only takes me a few minutes per day: for story 1, the artwork was sent to me by the promoter. For story 2, I just reposted one of the promoters’ announcements. For story 3, I made a screenshot of the Resident Advisor calendar I maintain and cropped out irrelevant stuff. 

Music highlights 

On weekdays with zero events (Berlin can be wild and last week actually had a relevant event every night of the week), I’ll highlight music of local producers, DJs, labels, collectives, etc. 

Currently about 50% of all followers see the account’s stories. That’s a high engagement rate and I want to keep it there, so ideally I have something for people daily. It’s also important to keep the growth momentum up. I’ll explain why next. 

Instagram account discovery 

Alright. So, someone I tagged reposted a story. What now? 

I tend to go for really clear names when naming projects. MUSIC x TECH x FUTURE is exactly the scope of the content; it’s what I want to talk and think about. MUSIC x GREEN was actually going to be called MUSIC x SUSTAINABILITY, but the latter word was annoying to type out in a URL. So this is called Hard Dance Berlin – a bit tricky SEO-wise since a big YouTube music channel has done an event in this city by that name once, but it explains exactly what the project is about. 

So when somebody sees the account name when content is reposted, it’s pretty self-explanatory that if you tap on the story and go to the profile, you’re going to get more of hard dance in the context of Berlin. 

So here’s what you’ll see: 

And that’s it. Within two weeks, I should have it organically at 100 highly relevant and engaged followers. By summer, I think I can hit 1k. Should I do some paid promotion, that can go a lot faster. The upside of something as niche as this, is that it is easy to know where to find your audience when targeting ads. 

Maybe it seems highly tactical, or whatever, but the reason why I spend my spare time on it is because of the love for the music. 

Not everything can be done online! I’m too old now to visit all of the events, but I try to make sure to go to a decent portion of them, speak to some people, etc. and also play sometimes. This has helped me get some early visibility with friends following and resharing some of the content. 

I hope the above has been helpful and insightful, and not just blowing my own horn. 

If there’s just one takeaway, let it be this: always give more than you take.

TBT - I Grew Up in the Circus 

Here is a little TBT photo fun -

America's Own Bouncing Pickering Family!

Yes, I grew up in the circus! I did my first show when I was three months old. I think my family my younger sister, Chris and I may have been the original home-schoolers. We traveled around the world extensively before I had begun kindergarten. In fact, my kindergarten teacher called my parents in for a conference at one point because she was concerned that I might be a 5-year old compulsive liar! Mrs. Bogartus told my parents, "Every time I talk to the class about geography, traveling on airplanes, boats, subways, famous structures like the Empire State Building, Statue of Liberty, etc., Mikie raises his hand and tells a story about being there." My parents assured her that these stories were true and that I wasn't a compulsive liar. "Well", she replied, "I don't know if the stories are true, but we sure do love listening to Mikie tell them!"

With a colorful upbringing like the one I was blessed to have, it is no wonder that I have always been in love with music, arts, and entertainment. This world has been my world even before I could walk. It's also why I am so passionate about sharing this world, it's challenges and opportunities, with students and professionals of all ages. There really is no business quite like show business, whether the work is done behind the scenes, center stage, or the center ring.

It is my pleasure and joy to help others make their music and entertainment industry dreams come true. Let me know how I might help you!

MP

michael@mpickeringmusic.com

Michael Pickering, President and Chief Creative Officer of Lionsong Entertainment, Inc., and former Director and founder of the Music and Entertainment Entrepreneurship program at the Community College of Aurora, is a creative leader, entrepreneur, educator, and musician. He holds a Master of Arts in Music Business Degree and a B.P.S. in Interdisciplinary Music Studies Degree from the Berklee College of Music. He has served on the boards of local arts and entertainment organizations, authored post-secondary music curricula, and spoken at many local and national music industry events. He also provides music and entertainment business and performance consulting services (www.mpickeringmusic.com). Michael and his wife, Amy Pickering, remain active as national headline music and clean comedy performing artists for corporate, theatrical, educational, outreach, cruise, and private clients worldwide — www.michaelandamy.com.

 

Tell @Spotify and @AmazonMusic to #StopFightingSongwriters 

Tell @Spotify and @AmazonMusic to #StopFightingSongwriters

Songwriters - You must develop and flex your music business muscles or you’ll continue to be pinned down by those who do not have your best interests at heart. On Instagram tell @Spotify and @AmazonMusic to #StopFightingSongwriters

50 Income Streams Music Creatives Should Know About - And Where to Find Them 

50 Income Streams Music Creatives Should Know About...And Where To Find Them 

Music royalties, licensing fees and the numerous other streams of revenue available to songwriters, performers and producers can be difficult to navigate. The good news is, the rapid growth of technology has produced more opportunities for distribution, new forms of music royalties and more ways than ever to track and collect monies due to you. The challenge is in knowing what types of royalties and fees are out there. 

In the world of music royalties, it all starts with the song. Each song is protected by copyrights in two categories: 

A copyright for the songwriting, or “composition”, categorized as the Composition 

A copyright for the performance, categorized as the Sound Recording. 

Depending on your role in the writing, production or recording of any given song, you may earn royalties in one copyright category or both. 

Beyond copyright royalties, there are a wide range of fees and profit centers that can encompass the earnings of a music professional. It is critical for creatives to be familiar with these revenue sources and have expert help whenever possible to track and collect the royalties, fees and income to which you are entitled. There is much to know, but there is also a wealth of information online, whether through sources like Wikipedia, official websites for Performing Rights Organizations (PROs) like ASCAP, BMI and SESAC, or right here, in this royalty income guide that Sound Royalties has put together for you. 

In the new digital music economy the creator is king. As an artist-friendly company, Sound Royalties is dedicated to the empowerment of creative talent. To help you flourish and sustain your career, here is our guide to royalty and revenue streams all music creatives should know about. 

Click here for a fantastic Income Stream resource from Sound Royalties!

Monday Music Business Mindset 

Monday Music Business Mindset

Don’t give up what you really want for what you want right now.

Make big-picture, career-growing, life-fulfilling, purposeful choices... especially when you’re tempted to take shortcuts.

You and your dream are worth it!

Contact me today for a free no-obligation consultation. 

Michael Pickering, M.A., Music Business, ACUE 

BERKLEE COLLEGE OF MUSIC 

Michael Pickering, President and Chief Creative Officer of Lionsong Entertainment, Inc., and former Director and founder of the Music and Entertainment Entrepreneurship program at the Community College of Aurora, is a creative leader, entrepreneur, educator, and musician. He holds a Master of Arts in Music Business Degree and a B.P.S. in Interdisciplinary Music Studies Degree from the Berklee College of Music. He has served on the boards of local arts and entertainment organizations, authored post-secondary music curricula, and spoken at many local and national music industry events. He also provides music and entertainment business and performance consulting services (www.mpickeringmusic.com). Michael and his wife, Amy Pickering, remain active as national headline music and clean comedy performing artists for corporate, theatrical, educational, outreach, cruise, and private clients worldwide — www.michaelandamy.com.

7 Useful Tips For Optimizing Your Facebook And Instagram Live Videos  

7 Useful Tips For Optimizing Your Facebook And Instagram Live Videos 

If marketing is king then social media video marketing is King Kong!

I found this to be a helpful bit of information for DIYers wanting to take advantage of live video marketing through Facebook and Instagram. Check out this guest post by Victor Blasco

Social media’s live videos are an extremely useful – and popular – marketing tool. Audiences love to engage with artists and content creators that use them, and bands and musicians can leverage the immediacy of the format to showcase a  more approachable side. But carrying out a successful live video can be challenging. In this piece, we go over the crucial elements you should account for 

Social video killed the radio star: for any musician nowadays, being active in social media is not only advisable; it is crucial. 

Most of your existing and future fans are also Facebook and/or Instagram users. So, neglecting your digital presence there equals missing a golden opportunity to strengthen your brand and expand your audience! 

But being there is just the start. 

An effective social media presence calls for you to constantly engage with your followers, especially for those in the music industry. And there’s simply no better way to achieve that level of interaction than through live videos. 

There’s a reason why Facebook ranks live streams highest in people’s feed, and why experienced video companies always factor them into their strategies. But doing live streaming right can be a daunting task. 

So today, I’m going to share with you some useful tips, tricks, and pro secrets you can use to get the most out of this incredible tool in your repertoire. 

Shall we dive in? 

#1 – Planning A Broadcast 

A crucial point in creating any successful piece of content is knowing exactly who it’s directed to. As many of your decisions will hinge on your fans’ preferences and lifestyle. From high-brow ones like the level of interaction, you’ll have with chat, to more practical ones such as which network you should go for, or the ideal time to stream. 

Another aspect you’ll want to decide beforehand is what the stream will be based around. There are no hard and fast rules about this, but here are a few ideas your fans would undoubtedly enjoy: 

•         Broadcast a few practice tunes, or play music in an unusual spot. 

•         Show the behind the scenes of a video clip production or practice session. 

•         Host a video explaining the meaning behind a song, or how you got into music (You can also use an Ask Me Anything format for these). 

•        Invite a colleague to collaborate with you and stream together. It will help both of you increase your follower counts. 

Whatever the theme though, make sure it meets these criteria: being compelling and relevant to people interested in your work. 

#2 – Promote Ahead of Time 

A few days before the streaming, start announcing it to your followers. To pique their interest from the get-go, use interesting wording and visuals alongside your announcements and reminders. 

On the day of the stream, remind your audience of the event a few hours beforehand. You can avoid sounding too promotional by posting about how anxious or excited you are about it, or showing some teaser content. 

That said, the best method for ensuring your fans know about your broadcast is to start streaming regularly and sticking to a schedule – Which can even help you maintain a relevant presence even when you are not doing many shows or have new releases. 

Do keep in mind that too much exposure can end up being counterproductive, though. So keep these streams reasonably spaced to keep the flame alive! 

#3 – Keep In Mind Before Going Live 

Have you noticed how cohesive an explainer video’s narrative feels? Well, while your streams will be neither recorded nor edited, you should still strive to keep a similar level of consistency! 

How? You may ask… Well, the core precept behind live streaming is its freshness. So, scripting your content is not really an option. However, you should definitely outline your stream ahead of time, all with relevant keywords, potential transitions, and cues. 

Doing so will keep you from getting lost in the middle of the stream, and should give you a better handle on the whole thing. 

Also, try and make sure your environment is conducive to a great streaming experience! 

The background should be attractive and distinctive, but not distracting. Indoors, favor harmonic frame compositions, being mindful of your place in the frame. Visually symmetrical spaces are the most pleasant to see. 

Other technical factors you can’t overlook pre-stream are lighting and sound/acoustics – particularly if you are going to perform! 

For instance, you can use natural light filming close to a window or in an exterior location. Check that the lighting is not too direct. If that’s the case, you can soften it with light diffusers. 

If the sound quality plays a significant role in your stream, prepare your space acoustically, reducing the reverberation and external noise. The latter is especially detrimental in outdoor locations, so recording a bit ahead of time to optimize it is advisable. And on that note… 

#4 – Practice Makes Perfect! 

Even if you don’t suffer from camera shyness – and, as a musician, you shouldn’t – you can benefit remarkably from dry running your video. In fact, you’ll notice a significant difference in the way you handle yourself in front of the camera right from the beginning. 

The actual streaming won’t be the same as a controlled rehearsal. Nonetheless, try to conduct practice runs as realistically as possible. Simulate answering questions, welcoming new viewers, and reintroducing yourself and the subject from time to time. Request a friend to offer you constructive feedback, or do it yourself by recording the dry runs and pinpointing your weak points. 

Strengthen your camera presence by looking straight at the lens, as if you were looking into a person’s eyes. That is unbelievably powerful for engaging your viewers. 

#5 – Branding In Your Live Streams 

Being yourself is not only an empowering piece of advice. It’s also an excellent marketing strategy. 

Your audience is attracted to your unique style for a reason. That’s why you should let it shine throughout the whole stream. It should be reflected in the setting, in your outfit, in the way you talk, and of course, in your music. 

Doing so helps you sound natural, and that alone can put you ahead of many other streamers. It’s pretty noticeable when somebody is forcing a faux personality or trying to seem like a presenter. They do this to appear more professional, but it’s most often than not the wrong way to approach this. 

Just like a brand would do, emphasize the uniqueness that distinguishes you from the rest! 

#6 – Call To Actions Appropriate To The Format 

In case you are not familiar with this marketing term, a Call To Action is anything that prompts the audience to take action. A core principle of successful marketing and promotional efforts! 

What “something” means exactly varies with your goals. Commenting, sharing, visiting your website, downloading your new single, or attending to your show, are popular goals that can be attached to CTAs. 

Live streaming CTAs tend to focus on engaging the audience. You may encourage them to suggest songs or topics, to vote, or to ask you questions. Demonstrate appreciation by taking their opinion into account, thanking them, and reading their comments out loud. Those little rewarding gestures make people feel valued and are great motivators to foster online engagement. 

Anyhow, merely mentioning a CTA during the streaming is not enough. It’s vital to remind your viewers about it in the comment section as well, and direct them to what you’d want them to do at key points in the stream: shortly after starting, at the midpoint, and most definitely when you wrap up the stream. 

#7 – Connect & Thrive 

I can’t stress enough how critical it is to connect with your audience when streaming. 

As mentioned earlier, the primary fuel behind social media is interaction. It’s not a one-way channel, so don’t just use it as a one-way content storage service. 

Seize every chance you have of connecting with your fans. Keep an eye on the comments for a while after a stream and answer their comments, respond to their questions, even invite them by name to your future streams. These small personal touches can make a huge difference in how the audience engages with your content and social presence. 

In short, make them know that they are important to you. 

Final Thoughts 

Creating a successful live stream is not an easy task. However, it is a tool that blossoming musicians from a few decades ago would have killed to have! It enables you to cut out the middle-man and market your music persona, with a low-cost, and with superb results. 

What matters the most is to be authentic and fresh. Being so, the connection with your fans will come along, without having to force it. 

Even though streaming will be hard at the beginning, I can assure you’ll end up enjoying it a lot. There’s something deeply gratifying about connecting with your audience, regardless of the professional benefits it generates as well.

Victor Blasco is an audiovisual designer, video marketing expert, and founder/CEO of the explainer video company Yum Yum Videos. Besides running the business, he’s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.

 

Show Business is a Lot More Business Than Show - I Can Help 

Show Business is a Lot More Business Than Show - I Can Help

For most of us, making a full-time living making music is the goal. But in order to achieve this, it is essential to identify whether or not you're on the right track. 

As an exercise, think for a moment about why you're not currently making a full-time living making music... 

  • Do you know how to make a full-time living making music? 
  • Do you have a strategy for getting started and building a sustainable music career? 
  • Do you understand the different income streams available to you? 
  • Do you have a strategy for growing and nurturing a community of fans and followers? 
  • Do you have a strategy for monetizing your community? 
  • Are you marketing effectively? 
  • Do you have clarity about to whom you should be marketing and how? 

I would love to talk with you, hear your story, and help you move your career forward. If this sounds interesting to you, contact me today and let's create a plan to help you make a living making music.

Contact me today for a free no-obligation consultation.

Michael Pickering, M.A., Music Business, ACUE 

BERKLEE COLLEGE OF MUSIC 

Michael Pickering, President and Chief Creative Officer of Lionsong Entertainment, Inc., and former Director and founder of the Music and Entertainment Entrepreneurship program at the Community College of Aurora, is a creative leader, entrepreneur, educator, and musician. He holds a Master of Arts in Music Business Degree and a B.P.S. in Interdisciplinary Music Studies Degree from the Berklee College of Music. He has served on the boards of local arts and entertainment organizations, authored post-secondary music curricula, and spoken at many local and national music industry events. He also provides music and entertainment business and performance consulting services (www.mpickeringmusic.com). Michael and his wife, Amy Pickering, remain active as national headline music and clean comedy performing artists for corporate, theatrical, educational, outreach, cruise, and private clients worldwide — www.michaelandamy.com.

10 Careers In Music And How Much Money You Can Make 

10 Careers In Music And How Much Money You Can Make

When it comes to working in the music business, most people’s minds go to those performing on stage, but behind the curtain are a number of fulfilling, and often lucrative, jobs. Here we look at the top ten jobs in the music industry. 

___________________________

Guest post from Berklee Online 

When you think of a career in music, you might start with the performers who are center stage. But when you pull back the curtain, you’ll find people with an array of music business jobs and careers that help make performances possible. You have the people who coordinate and promote the music, the folks in the recording studios and on the soundboard who make the musical act sound topnotch, the writers who compose and arrange the music, and much more. 

There’s more to a career in music than just performance — it can involve one or many disciplines. The more versatile you are, the more opportunities you will have to work in the music business. 

Breaking into the music business is harder than other industries. Competition is high, but if you hone your craft, network with the right people, and put in the hard work, here are some music business careers to consider and what compensation you can expect out of them.* 

* Salary information is from the 2016 Edition of Music Careers Dollars and Cents by the Career Development Center at Berklee College of Music 

1. Music Producer 

 Want to be a jack of all trades? A producer understands both the creative and commercial side of the business and develops relationships with both musicians and the record label. A producer should create an environment that enables artists to create and express themselves. A producer also assists an artist’s recording project with many of the details, including choosing which material to record, interfacing with the recording engineer, adapting arrangements, balancing the recording budget, and influencing mixes. 

What to Learn: If you’re looking to become a music producer, consider learning about foundational audio and music concepts, start studying various types of software, and dive into what makes a good sound. To be a truly great producer, you’ll need to acquire knowledge in engineering and mixing. Look at the credits of your favorite albums: who produced them? Who engineered them? Find out what other albums these people produced, and get even further acquainted with their style. Read interviews with these people about their techniques. There isn’t one path to success here, but you can forge your own way as you develop the necessary skill set.  

What’s the Money Like? 

$25,000 – $1,000,000+  

 

2. Recording Engineer 

 An audio engineer is responsible for capturing sound and manipulating it in the studio. You’ll deal with both analog and digital audio, compressors, microphones, and signal flow—and typically combine both traditional and tech-savvy recording techniques to record music. You could also be responsible for organizing recording sessions and repairing any technical problems when they arise. And sometime you may catch the brunt of the producer or musicians if something goes wrong in recording that magic take! 

What to Learn: Become well-versed in multiple recording technologies and develop file management skills. Some jobs in sound engineering may require additional training in mixing and editing. You’ll also need to know how to solve problems, run recording sessions and take initiative. 

What’s the Money Like? 

$25,000 – $150,000+ 

 

 

 

3. Musician for Hire/Session Musician 

 As a session musician, you back and perform on another musician’s album or perform with various acts onstage. This means you have the freedom to dabble in multiple styles, genres, and sounds. You’ll interact, meet, and form relationships with a heap of other musicians. You may be asked to contribute to a recording session or join a band on tour. If you’re extremely proficient at your instrument, the path to becoming a successful session musician can be rewarding and even lead to a solo career. Before their solo careers, Stevie Ray Vaughan was a session musician for David Bowie, Sheryl Crow was a back-up singer for Michael Jackson, and Jimmy Page played in countless recording sessions. And some recording studios even have their own house bands. (See Standing in the Shadows of Motown, Muscle Shoals, and Twenty Feet From Stardom. Really! See these movies!) 

What to Learn: A successful session musician is a connoisseur of their instrument and has a solid reputation for their craft. You should be able to step into any musical arrangement to offer your skills and also be proficient and experienced at improvisation. Another necessity is to learn how to build a reliable network and solid relationships. You’ll want to have great communication skills and general industry knowledge. 

What’s the Money Like? 

Extremely wide range, $100 – $2,500 per day or up to $100,000+ 

The American Federation of Musicians (AFofM) specifies the minimum rate 

 

4. Artist Manager 

 An artist manager exists to create opportunities, connect, and propel the musical act forward. You have to wholeheartedly believe in your artist and help them build a strong and sustainable career through planning, organization, directing, and negotiating. You may not get all of the credit and adoration that the artist gets, but you’ll have to do as much—if not more—work! See that photo above? You probably recognize at least 80 percent of the people, and know their names. But how about the man in the center? That’s Brian Epstein, the manager of the Beatles during their rise to fame. Without the influence of Brian Epstein, it’s likely you’d never know the names John, Paul, George, and Ringo, much less know any of the music they made. 

What to Learn: Management and leadership skills are key here. Not only will you be streamlining and organizing multiple moving parts between musicians, publishers, and booking agents but you’ll also be making sales calls, negotiating contracts, and giving constructive criticism. 

What’s the Money Like? 

10 -50 percent of artist’s earnings 

$30,000 – $200,000 for a developing artist 

$2,000,000 – $10,000,000 for a mega successful artist 

 

5. Tour Manager 

As a tour manager, you’ll be involved in every aspect of a band’s career on the road. You’re the behind-the-scenes mastermind who has hands in every piece of transportation, accommodation, scheduling, and finances of a tour. You’ll make things run smoothly for everyone involved. You’ll need to have self-motivation and be okay with shouldering the band’s responsibilities—especially the financial ones. 

What to Learn: You’ll need to know the industry like the back of your hand. There are music business management programs you can study but you should also self-study tour logistics, accounting principles, and daily scheduling management. Get experience in different components of the live music industry and learn to anticipate and cater to needs while sticking to the schedule. To get a more thorough sense of what this job entails, read our profile on Berklee Online alum and Wilco tour manager Ashley ‘PK’ Mogayzel. 

What’s the Money Like? 

$2,500 – $10,000 per week for theater/arena-level touringBreaking into the music business is harder than other industries. Competition is high, but if you hone your craft, network with the right people, and put in hard work, here are some careers to consider and what compensation you can expect.… Click To Tweet 

 

6. Music Teacher 

Teaching can take on a variety of forms. You could teach in a school, a small music shop, or teach independently. You could teach theory or a specific instrument. You’ll also have freedom to choose which age range you’d like to teach—each one comes with its own advantages and obstacles. If you like encouraging people, sharing knowledge, and practicing patients, a career teaching music could be right for you. 

What to Learn: Your required education and background depends on which teaching path you’re most interested in. For example, teaching in a school will likely require more certifications than going down a self-employed route. You’ll certainly need to be proficient in the subject you’re teaching and feel confident giving lessons. 

What’s the Money Like? 

$30-$120 per hour for studio teacher/private instructor 

NOTE: Lesson fee should reflect amount of teaching experience and the going rate in a region. Be aware that it may take some time to build up a profitable clientele. Travel to a private student’s home may require an additional fee. 

$30,000-$71,181 for a public school music teacher (K-12) 

NOTE: Requires state certification. Schools are supported largely by property taxes so schools in wealthier communities are typically able to pay more. 

$43,140 -$67,360+ for an assistant professor (full-time on a tenure track) 

NOTE: Salary depends on the size of the institution, budget, and reputation of the teacher. At least a master’s degree is required, more often a PhD. 

 

7. Booking Agent 

 Your job here is to get the band onstage. Booking agents facilitate a lot of the logistics around live performances, including securing concert venues, negotiating deals, arranging technical equipment, and hospitality. You’ll work closely with management (of the artists and the venues) and event promoters and determine what an artist’s touring schedule will look like. 

What to Learn: A degree in music management, marketing, or accounting would help you prepare you for a career as a booking agent.  You’ll want to learn about contract negotiation, copyright law, sales, marketing, and event planning. Begin working in event promotion and administrative roles to understand the foundational elements of booking shows.  

What’s the Money Like? 

$20,000 – $3,000,000 

Commissions range, typically 10-20 percent of the act’s gross income per show. 

$50,000 for a developing artist 

$500,000 – $3,000,000 for a star 

$50,000 – $250,000/Booking Specialty Agent 

 

8. Publicist 

 A music publicist works closely with media outlets, marketers, and venues. Publicists ensure that their musicians’ concerts, releases, and announcements are covered by the media in a way that feeds positively into their public perception while increasing awareness of the artist. The good news is that you’ll see your hard work pay off in a very tangible way—whether that’s a sold-out show or a spot on the radio. It can be tough to break through to journalists in a media landscape that is increasingly cutting staff and eliminating outlets that cover music. This role is more than just PR—it’s about selling a story, building a network, managing a reputation, and staying ahead of the game. 

What to Learn: This is a communications and marketing-based role, so start there. Learn the basics of public relations strategy and develop your people skills. To become a publicist, you’ll have to network, be tenacious in your outreach efforts, and ask the right questions. Arm yourself with on-the-ground experience as well as writing, crisis communications, and publicity campaign development.  

What’s the Money Like? 

$500-$10,000 per month 

 

9. Composer 

 Composers aren’t just tied down to the classical music genre; they can write for film, TV, and video games. They can also write and arrange recorded or live music across genres. Regardless of which avenue you wish to pursue, you must have a masterful understanding of music theory, you must be able to really play one or many instruments, and have the technical capabilities to capture your compositions effectively, whether it be through music notation or recording. 

What to Learn: Formal education and experience are keys to success here. Composers are proficient in one or many instruments and have a deep understanding of music theory and arrangement. Being a great composer means understanding the technicalities and mechanics of music on multiple levels. Start learning composition software and begin practicing. There are event elements of sound engineering that can come in handy, like notation software and recording programs. 

What’s the Money Like? 

Composers are usually paid on a per-project basis. 

Television 

$1,500-$7,500+ for a 30-minute episode 

$2,000-$15,000+ for a 60-minute episode 

$2,000-$55,000+ for a TV movie 

Film Score Composer 

$0-$10,000+ for a student film 

$2,500-$500,000+ for an indie feature  

$35,000-$2mil+ for a studio feature  

Video Game Composer 

$30,000-$75,000+ for Creative Fee deal – interactive game (30 min. of music) 

$30,000-$60,000+ for Package Fee deal – interactive game (30 min. of music) – covers composing and all expenses 

$300-$600 per minute of finished music for casual games (creative fee only) 

 

10. Music Arranger 

A music arranger is responsible for taking a piece of written music and reorganizing it to achieve a new sound or goal. You might have a client ask you to take a pop piece and add a Latin rhythm, shorten or lengthen a piece, or change the key. Arranging is a specialized skill and those who pursue it can work as a freelancer or for a band or music organization. 

What to Learn: Music arrangement can be a single career or an added skill set as a writer and composer. An arranger, like a composer, also requires a deep understanding of music theory, different instrument groups and how they work with one another. Before learning about arranging, learn the fundamentals of music theory, composition, and the technical aspects involved. 

What’s the Money Like? 

$20,000-$43,000+